主动的风险沟通对促进甲型H1N1流感防控工作的探讨

【作者】 王林；

【机构】 中国疾病预防控制中心；

【摘要】 目的通过对2009年甲型H1N1流感疫情开始出现的2个月内,中国疾控中心开展主动的风险沟通工作,做好甲型H1N1流感防控的情况进行分析讨论,探讨主动的风险沟通促进疾控工作开展的思路与方法。方法对2个月时间中国疾控中心安排媒体采访和媒体播出或刊登的信息进行汇总分析。在风险沟通过程中,中国疾控中心建立了甲型H1N1流感防控风险沟通专家库,主动、及时编写和更新各个时期的关键信息,主动利用互联网平台主动开展风险沟通与健康教育,及时针对集中的问题开展媒体集中采访,主动与媒体合作开展甲型H1N1流感健康教育活动。结果全国42家媒体播出或刊登采访中国疾控中心专家的信息198条,其中新华社发稿21篇,中央电视台各个频道播出信息53条(新闻联播14次),是中国疾控中心成立以来接受媒体采访最多的时期。在播出或刊出的信息中,有关甲型H1N1流感防控科学知识的信息占91%,不仅向大众宣传了我国防控甲型H1N1流感工作的技术进展,更向大众普及了流感防控的基本知识,减少了大众的恐慌,指导大众科学防控甲型H1N1流感。结论主动的媒体沟通工作,对促进甲型H1N1流感防控工作有重要的推动作用,疾病预防控制机构和媒体有着共同的工作目标,疾控机构主动与媒体合作,能够得到双赢,媒体疾和控机构需要建立完善主动的风险沟通机制。更多还原

【Abstract】 Objective Through analysis of proactive risk communication work done by China CDC within first 2 months after influenza A (H1N1) emergence to explore the ideas and methods of risk communication in promotion of disease control work. Methods A summarized analysis was made for media interviews arranged by China CDC and broadcast or published information within 2 months. In the risk communication process, China CDC established risk communication experts database of the Influenza A (H1N1) prevention and control, prepared and updated key information at each period actively and timely, took the initiative to carry out risk communication and health education through Internet platform, conducted media group interviews for concentrated issues in time, cooperated with the media on Influenza A health education actively. Result There are a total of 198 pieces of information related to interviews of China CDC experts released by 42 media nationwide. Among these, 21 pieces were released by Xinhua News Agency, 53 pieces by CCTV (14 times by news broadcasting). This is the period with the highest times of interviews in history since the foundation of China CDC. In the broadcast or published information, scientific knowledge related to influenza A prevention and control accounted for 91%. These information not only inform the public technological advances, but also popularize the basic knowledge of influenza A prevention and control, and reduced the public’s fears, and guided the public to prevent and control influenza A scientifically. Conclusion Proactive media communication efforts play an important role in promotion of influenza A prevention and control. Disease control institutions share common work objectives with the media, and actively cooperation with the media could achieve a win-win situation. Therefore, media and disease control institutions should establish a complete and proactive risk communication mechanism.更多还原