艾滋病博客的传播特征和发展策略

【作者】 王慧； 常松；

【机构】 安徽省社科院新闻信息所；

【摘要】 艾滋病博客是用来传递与艾滋病相关资讯的博客,属于健康传播的范畴。按照写作者身份的不同,艾滋病博客可分成艾滋病人博客、艾滋病专家博客、艾滋病志愿者博客,三类博客由于写作目的不同而表现出不同的特征。随着博客传播的快速发展,艾滋病博客将在健康传播中扮演重要角色,呈现出人文化、公益化、多元化、科学化、通俗化的发展趋势。艾滋病博客在传播中也出现一些问题,要从提升博客传播者的媒介素养、加强技术创新、加强法律监管等层面提高艾滋病博客的传播效果。更多还原

【Abstract】 AIDS blog is the blog that is used for transmission of AIDS and AIDS-related information, belonging to the scope of health communication. In accordance with the identity of the different writers, AIDS blog can be divided into people with AIDS blog, AIDS experts blog, AIDS volunteers blog, The three kinds of blog have different characteristics because of the different writing purpose. With the blog spread of the rapid development , AIDS transmission in health blog will play an important role, showing a human culture, public interest, diversity, scientific popularization trend of development. Blog in the spread of AIDS has also some problems, it is necessary to enhance the media literacy blog communicators, enhancing technological innovation, strengthening the legal regulatory and other aspects to improve the spread of AIDS and blog results.更多还原