【作者】 罗泽举；

【Author】 Zeju Luo;Administrator School,Chongqing Technology And Business University;

【机构】 重庆工商大学管理学院；

【摘要】 论文从五个方面阐述了企业如何开展一个有效的数据挖掘项目,包括对数据挖掘的重要性认识、公司如何发现适合自己的数据挖掘项目、如何选择一个有效的数据挖掘项目开发团队、如何控制项目开发过程中的风险以及如何加强项目的后期管理。论文最后说明只有对各类数据挖掘方法和公司业务有深入的理解,并通过先进的挖掘工具将两者紧密结合在一起,数据挖掘才会成功。并通过一个数据挖掘方法—霍特林数学模型说明对品牌差异化的理解。更多还原

【Abstract】 This paper expounds how to carry out an effective data mining project from five aspects,including the understanding of how the importance of data mining,company how to find their appropriate data mining project,how to select a valid data mining team,how to control the risk of project development and how to strengthen the later stage management of the data mining project.At the end of the thesis,we illustrate that only for a deep understanding of various data mining methods and the business,and through advanced data mining tools tightly together,data mining will be successful.And through a data mining method:Hotelling mathematical model,strengthen the understanding of brand differentiation.更多还原