Dual Selection of Competing Channels Based on Internet Channel and Power Structures

【作者】 刘军； 谭德庆；

【Author】 LIU Jun TAN De-qing(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China)

【机构】 School of Economics and Management,Southwest Jiaotong University；

【摘要】 In competing channels with a dominant retailer,the article first calculates equilibrium outcomes under three power structures.Then it analyzes the effects of the reservation price difference and internet channel on channel members’ profits.Finally,it investigates dual selection equilibriums of competing channels based on internet channel and power structures.The study shows that with the enhancement of consumer preferences for internet channel,the possibility of opening an internet channel will increase for manufacturer.However,the manufacturer’s profits may not increase when it opens an internet channel.更多还原

【Abstract】 In competing channels with a dominant retailer,the article first calculates equilibrium outcomes under three power structures.Then it analyzes the effects of the reservation price difference and internet channel on channel members’ profits.Finally,it investigates dual selection equilibriums of competing channels based on internet channel and power structures.The study shows that with the enhancement of consumer preferences for internet channel,the possibility of opening an internet channel will increase for manufacturer.However,the manufacturer’s profits may not increase when it opens an internet channel.更多还原