【作者】 张川； 张吉善； 刘洋；

【Author】 ZHANG Chuan ZHANG Ji-shan LIU Yang (School of Business Administration,Northeastern University,Shenyang,110004, China)

【机构】 东北大学工商管理学院；

【摘要】 通过问卷调查建立了大学吸引力竞争优势评价的指标体系;应用问卷评判法对大学吸引力因素集建立单因素评判矩阵和权重矩阵;应用模糊合成算子得到模糊评判结果;实例分析了大学吸引力因素的模糊合成;最后给出了提高大学吸引力竞争优势的有效策略.更多还原

【Abstract】 Through questionnaire investigation,the guideline system of University Attraction is set up.Applying questionnaire evaluation method,the evaluation matrix of single complication and authority matrix of the complication sets are set up.The fuzzy evaluation result is gained by fuzzy synthesizing arithmetic operators.A example is offered to analyze the fuzzy synthesizing;Finally,the effective strategy to improve the evaluation superiority of university Attraction is offered.更多还原