【作者】 李川； 葛中全； 曾勇；

【Author】 LI Chuan GE Zhong-quan ZENG Yong (School of Management and Economics,UESTC Chengdu 610054)

【机构】 电子科技大学管理学院；

【摘要】 本文借鉴产品生命周期理论、运用层次分析方法,对创意产品生命周期的不同成长期的价值增值进行定量评估研究,得出了创意产品生命周期中各成长期的价值增值权重以及各成长期的隶属指标的权重贡献值。本文的研究,在理论上丰富了国内关于创意产业的基础研究成果;在创意产业的调控与运行过程中,对各级政府、企业以及投资者的决策有积极的参考意义。更多还原

【Abstract】 Analytic Hierarchy Process(for short AHP) was used to study weight structure of stages of growth in the life cycle of a creative production quantitatively in this paper.The local weight of five stage of in the lifecycle of a creative production was evaluated,and the local weights of elements(market factor,price factor,profitability) at each stages of the creative production lifecycle were also measured.These research results are very helpful to choose different profit model in different stages in the life cycle of a creative production in China.更多还原