【作者】 易兰丽； 龙虹；

【Author】 Yi Lan-liLong Hong (School of Management & Economics,Beijing institute of technology Beijing 100081)

【机构】 北京理工大学管理与经济学院；

【摘要】 供应链成员之间采取选择什么样的策略对于实现企业利润的最大化及其长远发展意义重大。本文主要从博弈论的角度论述供应链成员合作的必要性,介绍了博弈论的基本理论,重点论述了重复博弈的思想,详细分析了在无限次重复博弈和有限次重复博弈情况下供应链成员的选择策略,构建了制造商和零售商二级合作博弈模型,讨论了不同情况下制造商和零售商的收益情况。更多还原

【Abstract】 The strategies of supply chain members have great significance in enterprises’ profits and long-term development.The paper mainly discusses the necessity of cooperation among the supply chain members based on Game Theory.The paper first introduces what is Game Theory and focuses on Repeat Game.Secondly,it analyzes the respective strategy in limited repeat game and unlimited repeat game.Thirdly,the paper builds a two-stage cooperative model in supply chain between manufacturer and retailer.更多还原