【作者】 杜琳； 刘庆君；

【Author】 Lin DU 1,Qingjun LIU 2 1 Polytechnic School of Shenyang Ligong University,Shenyang City,Liaoning Province,China,2 Polytechnic School of Shenyang Ligong University,Shenyang City,Liaoning Province,China,

【机构】 沈阳理工大学应用技术学院；

【摘要】 随着经济发展全球化,市场开放化,市场营销活动日益成为企业管理的核心。销售管理活动是基于企业经营目标,全面调动、整合企业资源,精心设计、组织、管理、科学安排企业活动,并与市场互动的过程。《销售管理》课程是市场营销专业主干课、专业基础课。是以销售岗位主管、经理人的角色定位出发,围绕销售管理职位能力核心要求,研究销售管理基本原理、分析方法和解决问题的工具,是市场营销专业"收官"课程。课程的设置主要目的是为了培养学生专业管理技能,培养岗位实践能力。课程的教学管理基于专业人才培养目标和课程能力目标,以教学日历规范教学进程,以形成性考核检验学习成果,以期达成培养合格市场营销管理人才的目标。更多还原

【Abstract】 With the development of economic globalization and market liberalization,marketing activities increasingly become the core of enterprise management.Based on business goals,sales activity management is a process that fully mobilizes and integrates enterprise resources,painstakingly plan,organize,manage and scientifically arrange the business activities as well as interacts with the market."Sales Management" is the core academic course of the marketing major.From the perspective of sales directors and managers,the course,which is designed to meet the core requirement of sales management position,features the research on sales management fundamental principles,analytic methods and problem-solving tools.In other words,it can also be referred to as the "Wrap-up" course for marketing major.The main purpose of the course is to cultivate students’ professional management expertise and practical ability.Therefore,under the goals of professionals’ cultivation and course competency,the teaching management aims at training qualified marketing management talents by means of standardizing the teaching progress through teaching agenda and assessing the learning achievements through formative tests.更多还原