【作者】 王磊；

【Author】 Lei Wang 1,2 1 China Center for Industrial Security Research in Beijing Jiaotong University, Beijing,China,100846 2 China Center of Information Industry Development of MIIT, Institute of Intellectual Property

【机构】 北京交通大学中国产业安全研究中心； 工信部赛迪研究院工业科技与知识产权研究所；

【摘要】 本文以苹果公司为案例,着重说明了苹果公司以市场为导向,重视获取知识产权的同时更加重视知识产权的运用。苹果公司着眼深远,通过进行知识产权布局,打造有利于自己的生态体系;积极将专利应用于产品设计、制造,有效实现知识产权的商品化;创新、保护基于知识产权的商业化模式,促进知识产权价值实现;超越知识产权保护功能本身,灵活运用知识产权开展商业竞争,维护、巩固和提高自身竞争优势地位。借鉴苹果,我国智能移动终端企业既要注重知识产权的获取和保护,更要注重知识产权的运用。与此同时,需要转变知识产权运用理念,创新运用形式。此外,在人才培养方面,应将应用型知识产权人才储备作为企业战略性任务。更多还原

【Abstract】 Taking Apple Inc.(Apple) as a case, this paper highlights Apple’s market-oriented strategy on the acquisition of intellectual property(IP) and also emphasis on the use of IP. Apple looked at long-term IP layout, thereby creating its own beneficial ecosystem. In addition, Apple also effectively achieved the commercialization of IP by applying the patents in the product design and manufacturing, created and protected a unique commercialization mode based on IP to realize the value of IP. Beyond the protection function of IP, it also used its IP in commercial competition to maintain, consolidate and improve its competitive position. To improve the industrial competitiveness, China’s smart mobile terminal companies should not only focus on the acquisition and protection of IP, but also pay more attention to the utility of IP. At the same time, they also need to innovatively use the concept and form of the IP. Moreover, in terms of personnel training, they also need to build a talent pool of IP experts.更多还原