【作者】 刘燕； 田明华； 栾福林；

【Author】 LIU Yan~1,TIAN Ming-hua~2,RUAN Fu-lin~2 (1.College of Economics and Management of Southwest Forestry University,Kunming 650224 China; 2.College of Economics and Management of Beijing Forestry University,Beijing 100083 China)

【机构】 西南林学院经济管理学院； 北京林业大学经济管理学院；

【摘要】 对北京地区消费者对森林认证产品支付意愿的调查表明:性别对环保意识几乎没有影响,教育水平和收入水平对环保意识影响甚小,但是对支付意愿有所影响,在环保产品的购买行为上,从众心理并不明显;目前,消费者对森林认证的认知度非常低,对森林认证标签持怀疑态度,但仍具有一定的支付意愿,对认证产品的产品价格与环境成本分开标示比较认同。更多还原

【Abstract】 The demand for the products of forest certification is the motive force of forest certification. Based on the consumer investigate on the willingness to pay for the products of forest certification,it can be found that sexual differentiation has almost no influence on the environment-protect-sense,level of education and income has little influence on the environment-protect-sense but has some influence on the willingness to pay,the herd behavior is unconspicuous in the Purchase of environment-protectproducts. At present,consumers has a low cognition of forest certification,and doubts the label of forest certification,but still has some willingness to pay for it.Marking the price of environment-cost solely on the product price is accepted by many consumers.更多还原