【作者】 涂小霞； 张军； 刘正捷；

【Author】 Xiaoxia Tu Jun Zhang Zhengjie Liu Dalian Maritime University, College of Information Science and Technology, 116026.Dalian

【机构】 大连海事大学信息科学技术学院；

【摘要】 以网络为平台的电子商务正迅猛发展,同时也面临许多问题,信任问题是其中一个很重要的问题。酒店在线预订系统作为一种特定的电子商务形式,其信任影响因素的研究模型会兼具电子商务和酒店行业两方面的特色。本文主要通过文献调研、用户访谈、专家评估及问卷调查等方法,对影响用户在线预订系统信任的影响因素进行建模,整个模型沿着时间维度及用户入住酒店的整个体验过程来展开。更多还原

【Abstract】 The development of E-Commerce in China now is fast, but there are still so many problems along with the characteristic of the online trade-off. The lost of trust is a major one. Hotel online booking system is one form of E-Commerce, the elements that influence the users’ trust has the specialty of the industry itself. After a series of research such as literature survey, interview, heuristic evaluate and questionnaire, a model of the elements that influence the users’ trust of the Hotel online booking system has been constructed. The clue of the model is the process of the users experiencing the hotels.更多还原