基于色彩组合的出租车外观色彩设计研究

【作者】 苏畅； 李硕；

【机构】 吉林大学汽车工程学院；

【摘要】 随着我国大中型城市的迅速发展,城市整体色彩规划越来越彰显地域特色。出租车作为流动载体,其特殊的行业特点赋予它明确的外观色彩,鲜明而客观地反映了城市的风貌特点。通过对色彩理论的基础研究,本文提出色彩组合的概念,结合新宝来车型对出租车外观色彩设计的基本方法进行研究。通过对出租车色彩心理以及外观色彩与客观环境关系的分析,以济南和昆明两个城市的出租车为实例,阐明出租车外观色彩设计应通过对能够代表城市特征的色彩归纳,提取适用于出租车的色彩组合方案;根据城市自然环境和社会环境,用色块分割与色彩重新组合来表达城市出租车外观色彩的特色。更多还原

【Abstract】 With rapid urban development in China’s large and medium cities, urban color planning is showing more regional features. Taxi as a moving carrier has definite exterior color and reflects city style in a bright and objective way. Based on the fundamental research of color theory, this paper puts forward the color combination concept and studies the basic methodology of taxi exterior color design with New Bora Taxi. Through the analysis of taxi color psychology and relationship between exterior color and objective environment and taking taxi in Jinan and Kunming as case study, the paper illuminates that taxi exterior color design should choose from applicable city representative colors and appropriately divide and combine those color blocks according to both natural and social environment of cities.更多还原