【作者】 郭虹； 邬佳力；

【机构】 复旦大学新闻学院；

【摘要】 本文通过对上海2008年夏秋动漫展会观展青少年的调查,来尝试探询都市青少年在动画、漫画及相关产品方面的观阅和消费情况。本文一是关注目前热衷动漫之群体的人口统计信息,二是发现其动漫(以动画为主)观赏行为,三是探查其相关产品消费行为,四是着重针对国产动画内容提升,了解其态度和建议。作为探索性研究,此调查的发现不宜解释都市青少年总体情况,但仍能从一个重要的侧面,反映出青少年动漫迷的相关行为和兴趣,尤其是青少年对日本产品持续的热情,传统动画媒体观众随着年龄成熟而向网络媒体的转向,及网络虚拟市场和地下黑市的繁荣,都能为业界提供重要的、最新近的警示和参考。更多还原

【Abstract】 As it is generally deemed that most anim-exhibition-going juveniles are relatively anim-conversant groups,this paper,as a pilot study,probes how these juvenile groups receive animation contents and consume relevant products.The study was conducted on the base of two Shanghai anim exhibitions,in terms of four aspects: the demographic data,the content-receiving behavior,the derived products consumption,and the need and interest of the groups.While this exploratory study does not speak for the whole population,it may function in a significant sense to provide a lateral profile in exploring the behavior and need of the anim-conversant groups.The findings of a constant Japanese anim-zeal,a tendency of a shift from TV and regular boutique stores to the Internet market after the subjects say adieu to childhood,in terms of both content-receiving and the relevant product-consumption, would signs an alarming situation and a meaningful reference for the anim industry in China.更多还原