【作者】 陈富桥； 姜爱芹； 姜仁华； 胡林英； 李彦成；

【Author】 CHEN Fuqiao;JIANG Aiqin;JIANG Renhua;HU Linying;LI Yancheng;Tea Research Institute of the Chinese Academy of Agricultural Sciences;

【机构】 中国农业科学院茶叶研究所；

【摘要】 深刻了解居民茶叶消费与收入之间的内在联系,不仅对于保持产业供求平衡有重要意义,对于茶叶经营主体制定茶叶营销策略也有参考价值。本文基于12城市居民茶叶消费调查数据,运用扩展线性支出模型(ELES)估计了城市居民茶叶消费收入弹性系数,结果表明我国城市居民茶叶消费收入弹性为0.23,说明茶叶消费在我国城市居民生活中具有必需品的性质,且不同类型消费群体的消费收入弹性系数表现出了显著的差异。基于此,文章最后提出了茶叶营销的相关建议。更多还原

【Abstract】 Having a good grasp of the inner links between urban residents’ tea consumption and incomes, is not only very important to keep the balance of industry supply and demand, but also has certain reference value for tea enterprises to formulate marketing strategy. Based on the residents’ tea consumption survey data of 12 cities, this paper utilized Extend Linear Expenditure System(ELES) to estimate the income elastic coefficients of urban residents’ tea consumption, and the results showed that the whole samples’ elastic coefficient was 0.23 which indicated tea is one of the necessities in China’s urban residents’ life; however, the income elasticity among different kinds of consumer groups had significant differences. At last,the paper put forward some advices to tea marketing.更多还原