【作者】 王硕； 李华； 张世杰； 周红； 侍明艳；

【Author】 WANG Shuo, LI Hua, ZHANG Shijie, ZHOU Hong, SHI Pengyan (College of Economics and Management,Beijing University of Agriculture, Beijing, 102206,China)

【机构】 北京农学院经济管理学院；

【摘要】 努力建设农民专业合作组织农产品品牌,运用农民专业合作组织农产品品牌策略,是发展现代农业的本质要求。本文的主体部分先是进行北京市农民专业合作组织农产品品牌建设的现状分析,归纳了北京市农民专业合作组织农产品品牌建设的现状。在此前提上对北京市农民专业合作组织农产品品牌建设中存在的问题进行探讨,当前北京市农民专业合作组织农产品品牌建设存在一些问题,在对这些问题进行深入探讨之后,对问题存在的原因进行深度解析。依据前面所描述的发展现状,提出北京市农民专业合作组织农产品品牌建设的总体方案。更多还原

【Abstract】 It is the most essential characteristics for the development of modern agriculture to strengthen the construction of rural specialized cooperative organization agricultural brand and carry out rural specialized cooperative organization agricultural brand strategy. In the body part of the paper, analyze the current situation about the construction of rural specialized cooperative organization agricultural brand in Beijing, mainly summarize present situation of the construction of rural specialized cooperative organization agricultural brand in Beijing. Based of that, analyze problems existing in Beijing rural specialized cooperative organization agricultural brand construction. According to the development situation, general ideas about the construction of rural specialized cooperative organization agricultural brand are proposed.更多还原