【作者】 钮文异； 张敬旭； 王燕； 康楚云； 段平；

【Author】 NIU Wenyi,ZHANG Jingxu,WANG Yan,KANG Chuyun,DUAN Ping (School of Public Health,Peking University,Beijing 100083,China)

【机构】 北京大学医学部；

【摘要】 目的:了解民俗传承元素在儿童计划免疫的信息-教育-交流(Information-Education-Communication,IEC)策略传播材料中的应用及与目标人群的相关性、可接受性、可行性及适用性。方法:1.走访与观察:走访当地主要民俗传承人-歌师和歌手,观察了解当地侗族、苗族的主要民俗传承系谱。2.问卷调查、专题小组讨论和个人深入访谈:在贵州省黔东南州两个县,针对4种传播材料共进行两轮预试验,预防接种关键信息分别访谈10名村干部,对115名和134名村民进行宣传画问卷调查,分别组织6组民歌VCD和接种证插页的小组讨论。结果:(1)根据村干部的文化程度及背景,第一轮预试验后,将6条关键信息内容进行通俗化修改;通过第二轮预试验,80%的被访村干部均能理解关键信息的内容。(2)第一轮预试验后,对宣传画的文字和图画内容均进行修改、完善;第二轮预试验,在能认读宣传画文字的村民中,91.7%的人能完全理解含义。92.5%的村民能基本看懂图画的内容,对宣传画的接受性、认同性较高。(3)鉴于苗族和侗族语言存在地域差异,第一轮预试验后调整民歌VCD策略,民歌只作为一种吸引本民族传播受众的手段,各首民歌之间插播预防接种关键信息;第二轮预试验中大部分村民能听懂关键信息的内容。(4)预防接种证插页是宣传画的黑白形式,修改后95.6%的村民可以看懂大部分内容,97.8%的村民对此形式表示认同和接受。结论:侗族、苗族民歌VCD创作中充分吸收了大量的民族文化元素,既可减少民族文化艺术的消失,又可以有利于传播健康文化,获得较好效果。经两轮预试验后,IEC的4种传播材料形式保留,策略适当调整,内容修改确定,建议在IEC传播策略中使用。更多还原

【Abstract】 Objective:In order to find out the application the folk elements in IEC (Information-Education-Communication) material of children planning immunization and the relation with target groups.Methods:1.Observation.The authors visited singers in the target area and learn their stories about folk inherit system of Miao and Dong minority.2.Questionnaire,group and individual interview:We did the pre-experiments for 4 materials in two counties of Qiandongnan,Guizhou,and visited 10 civil officers,115 and 134 citizens respectively.Also we held 6 folk song seminars.Results:(1) According to individual differences of civil officers,6 pieces of key information was revised after pre-experiments,and 80% of officers understood after the second experiment.(2) The words and pictures of material were revised in the second experiment.91.7% citizens could totally understand,92.5% partially.(3)Since the accents of two areas are different,so the folk songs were taken as a method to spread information within one minority,and most citizens could understand the content.(4) Vaccination foldout is black-and-white form,95.6% citizens could understand after the second experiment.97.8% could accede.Conclusion:Many traditional folk elements were added in the folk song VCDs,not only preserved the traditional culture,also better spread the healthy information.After two experiments,4 materials were approved and recommended for IEC further promotion更多还原