【作者】 钟甫宁； 陈希；

【Author】 FUNING ZHONG XI CHEN (Nanjing Agricultural University)

【机构】 南京农业大学经济管理学院；

【摘要】 本文根据城市居民入户调查数据,研究超市消费者的各类特征对其食用油购买行为的影响,并分析消费者个体购买行为如何加总形成转基因油的市场趋势,验证由超市销售数据得出的结论。研究表明,消费者的购买行为受到购买决策者的特征、风险意识、家庭社会经济因素等的影响。此外,转基因油市场份额的改变受到较高收入者的"结构效应"影响,而低收入者的"总量效应"没有发生。一系列因素可能导致对"总量效应"乃至转基因油市场份额的低估。更多还原

【Abstract】 This paper adopts micro survey data collected from urban residents to analyze the effects of consumers’ characteristics on their purchasing decisions.We analyze how individuals’ purchasing behaviors affect genetically modified(GM) oils’ market share.It is found that consumers’ purchasing decisions are influenced by their risk consciousness,socioeconomic factors of families and so on.Besides,the changes of GM oil market share are negatively influenced by the structural effects caused by the rich,while there is no significant gross consumption effect of the poor.更多还原