【作者】 刘辉；

【导师】 赵菊；

【作者基本信息】 合肥工业大学 ， 工商管理（专业学位）， 2025， 硕士

【摘要】 在全球能源转型加速推进与环保意识日益增强的时代背景下,清洁能源产业迎来了蓬勃发展的崭新机遇。光伏行业,作为清洁能源领域的核心组成部分,近年来实现了飞速的发展。然而,这一行业的快速发展也伴随着激烈的市场竞争和技术迭代带来的挑战。在如此背景下,成本控制成为了光伏企业提升竞争力的关键所在。售后服务,作为光伏企业运营中不可或缺的一环,其成本的有效控制直接影响到企业的整体盈利能力和客户满意度,进而关乎企业的市场竞争力。阳光电源美国子公司,作为光伏行业的领军企业,其美国子公司在售后服务成本控制方面正面临着多方面的挑战。基于此,本文以阳光电源美国子公司为主要研究对象,对其售后服务成本控制展开相应的研究。首先,对阳光电源售后服务成本控制现状进行分析,充分了解阳光电源美国子公司的背景,产品,售后服务体系以及售后服务成本控制现状。通过现状分析找出阳光电源售后服务成本控制存在的问题及原因。存在问题主要有:售后服务成本结构不合理、售后成本控制制度不完善、售后服务流程繁琐效率低下、售后服务成本考评作用发挥不足。针对存在问题提出阳光电源售后服务成本控制优化对策。针对阳光电源售后服务成本控制存在的问题,提出售后服务成本控制优化对策,如:优化售后服务成本结构、建立健全成本控制制度、优化售后服务流程、建立成本管理绩效考核制度等。最后制定阳光电源售后服务成本控制优化的保障措施。通过制定科学可行的保障措施确保售后服务成本控制的有效运行。以期帮助其提升售后服务效率和质量,降低售后服务成本,进而增强企业的市场竞争力和客户满意度,还可为其他光伏企业提供有益的参考和借鉴,推动整个光伏行业的健康发展。更多还原

【Abstract】 In the context of accelerating global energy transformation and increasing awareness of environmental protection,the clean energy industry has ushered in a new opportunity for vigorous development.The photovoltaic industry,as a core component of the clean energy sector,has achieved rapid development in recent years.However,the rapid development of this industry is also accompanied by fierce market competition and technological iteration challenges.In this context,cost control has become the key to photovoltaic enterprises to enhance their competitiveness.After-sales service,as an indispensable part of the operation of photovoltaic enterprises,the effective control of its cost directly affects the overall profitability and customer satisfaction of enterprises,and then is related to the market competitiveness of enterprises.Solar Power,as a leader in the photovoltaic industry,is facing many challenges in after-sales service cost control.Based on this,this paper takes the American subsidiary of Sungrow Power as the main research object,and carries out the corresponding research on its after-sales service cost control.First of all,the current situation of after-sales service cost control of Sungrow power is analyzed,and fully understand the background,products,after-sales service system and after-sales service cost control of the American subsidiary of Sungrow Power.Through the current situation analysis,find out the problems and causes of the cost control of Sungrow power supply.The main problems include:unreasonable after-sales service cost structure,imperfect after-sales cost control system,cumbersome and low efficiency of after-sales service process,and the insufficient role of after-sales service cost evaluation.In view of the existing problems,the countermeasures of cost control of after-sales service of Sungrow power are put forward.In view of the problems existing in the after-sales service cost control of Sungrow Power,the optimization countermeasures of after-sales service cost control are proposed,such as optimizing the after-sales service cost structure,establishing and improving the cost control system,optimizing the after-sales service process,establishing the cost management performance appraisal system,etc.Finally,the safeguard measures for cost control and optimization of Sungrow power are formulated.Ensure the effective operation of after-sales service cost control by formulating scientific and feasible safeguard measures.In order to help them improve the efficiency and quality of after-sales service,reduce the cost of after-sales service,and then enhance the market competitiveness and customer satisfaction of enterprises,but also to provide useful reference and reference for other photovoltaic enterprises,to promote the healthy development of the entire photovoltaic industry.更多还原