【作者】 杨帆；

【导师】 张建哲；

【作者基本信息】 辽宁大学 ， 出版（专业学位）， 2025， 硕士

【摘要】 全民阅读事业已被提升至国家战略高度,随着数字阅读的普及和渗透,有声阅读凭借其独特的听觉体验和广泛的受众基础,成为推进全民阅读进程的关键载体。本文通过文献分析与实证研究,构建了有声阅读综合评价指标体系,系统揭示了有声阅读通过“声音介质”进行阅读的方式,具有便捷性、媒介多样性、受众广泛性和内容丰富性等特点。随着科技的发展,喜马拉雅、蜻蜓FM、懒人听书等平台涌现,为听众提供了丰富多样的有声内容。在理论构建上,本文将有声阅读综合评价指标体系定义为表征用户行为规律与媒介技术特征的复合指标集,包括四个核心维度:用户行为规律视角下的阅读行为与阅读需求,及媒介内容特征视角下的感官交互与人机体验。指标体系涵盖4个一级指标和14个二级指标,其构建遵循双重逻辑:通过文献系统综述继承传统阅读指标体系框架,基于数字阅读观创新性引入人机交互维度。为提升指标科学性,本文采用主客观结合法完成指标权重赋值:层次分析法(AHP)与熵值法。针对客观数据获取局限,本文向相关领域行业专家人员发放调查问卷收集数据,同时引用部分产业客观数据,将二者作为有声阅读综合评价指标体系的主要研究对象。本文研究结果表明:第一,有声阅读综合评价指标的数据特征具有一定的指导作用,感官交互与阅读行为构成核心驱动要素,证实听觉体验优化对用户留存具有显著影响;第二,有声阅读综合评价指标体系的设计受多方面因素影响且影响程度各不相同,阅读生态从视觉主导向多感官协同转型;第三,有声阅读综合评价指标体系的提出有利于填补阅读指标体系领域建设缺口,建立首个有声阅读领域的多维评估框架。数字技术不仅改变了文本的呈现方式,更改变了读者与文本之间的交互模式,丰富了阅读体验的感官元素。通过用户阅读行为的数据化转换,对完善全民阅读评估工具体系、促进数字出版产业升级具有双重指导价值。更多还原

【Abstract】 Nationwide reading has been promoted to a national strategic height.With the popularization and penetration of digital reading,audio reading,with its unique auditory experience and wide audience base,has become a new trend in reading,become the key carrier to promote the process of national reading.Through literature analysis and empirical research,this thesis constructs a comprehensive evaluation index system of audio reading,and systematically reveals the way of audio reading through"Sound Media",it has the characteristics of convenience,media diversity,audience universality and content richness.With the development of science and technology,Himalayan,Dragonfly FM,lazy listening and other platforms have emerged,providing listeners with a rich variety of audio content.In terms of theoretical construction,this thesis defines the Comprehensive Evaluation Index system of audio reading as a composite index set that represents the user’s behavior law and the characteristics of media technology,it includes four core dimensions:reading behavior and reading needs from the perspective of user behavior law,and sensory interaction and human-computer experience from the perspective of media content characteristics.The index system covers 4 first-level indicators and 14 second-level indicators,and its construction follows a dual logic:inheriting the traditional Reading Index framework through systematic literature review,and establishing a reading index system based on literature review,innovative introduction of human-computer interaction dimension based on digital reading concept.In order to improve the scientificity of the index,this thesis uses the combination of subjective and objective methods to complete the index weight assignment:Analytic Hierarchy Process(AHP)and entropy method.In view of the limitations of objective data acquisition,this thesis sends questionnaires to experts in related fields to collect data,and quotes some industrial objective data,the two are taken as the main research objects of the Comprehensive Evaluation Index System of audio reading.The results of this study show that:first,the data characteristics of the Comprehensive Evaluation Index of audio reading have a certain guiding role,and sensory interaction and reading behavior constitute the core driving factors,it is confirmed that the optimization of auditory experience has a significant impact on user retention.Secondly,the design of the Comprehensive Evaluation Index System of audio reading is affected by many factors and the degree of influence is different,third,the proposal of the Comprehensive Evaluation Index System of audio reading is conducive to filling the gap in the field of reading index construction,establishing the first multi-dimensional assessment framework for audio reading.Digital technology has not only changed the presentation of text,but also changed the interaction mode between readers and text,and enriched the sensory elements of reading experience.Through the data conversion of user reading behavior,it has double guiding value for improving the national reading evaluation tool system and promoting the upgrading of digital publishing industry.更多还原