【作者】 张萌；

【导师】 曹洪军；

【作者基本信息】 中国矿业大学 ， 马克思主义理论， 2025， 硕士

【摘要】 文化消费是消费的重要组成部分,承载着满足群众精神需求的重要功能。然而,受到资本逻辑的驱动,消费主义借机延伸至文化领域,形成了文化消费主义社会思潮。加之现代数字技术的迭代升级,文化消费主义又进一步向网络空间渗透重组,演变为更具隐蔽性和扩张性的网络文化消费主义。网络文化消费主义与消费主义既有相同的底层逻辑与共同特征,也有自身的特殊存在样态与独特形成逻辑。具体表现为网络文化消费主义借助技术手段,持续消解文化的价值内涵,深度冲击文化的价值体系,对人的思想观念和精神世界造成危害。作为深受网络文化和消费主义冲击的重要群体,青年面临价值理性衰退、实践意识消解与主体性异化等多重危机,其坚守的主流价值观念也受到挑战。从理论层面分析网络文化消费主义影响青年价值观的现实表征,探究其如何作用于青年价值观,进而提出针对性的策略,有助于帮助青年坚守主流价值观。网络文化消费主义影响着青年价值观,使青年价值观在现实层面呈现出不同层次的异化倾向,具体表现为:青年价值观的理性认知异化;青年价值观的情感认同淡化;青年价值观的坚定意志弱化;青年价值观的实践自觉退化。究其原因,网络文化消费主义以其独特的作用机理影响着青年,具体表现为:以商品化和产业化的生产方式扭曲青年价值观;以多样化和群聚化的传播格局围困青年价值观;以符号化和感官化的消费精神解构青年价值观。基于此,应当采取以下应对策略:规范网络文化生产实践活动,夯实青年价值观的精神根基;营造良好网络文化传播生态,净化青年价值观的培育环境;推动创新网络文化消费模式,促进青年价值观的自主建构。更多还原

【Abstract】 Cultural consumption constitutes a vital component of consumption,bearing the critical function of fulfilling the spiritual needs of the public.However,driven by the logic of capital,consumerism has extended into the cultural sphere,giving rise to the sociocultural ideology of cultural consumerism.With the iterative advancement of modern digital technologies,cultural consumerism has further permeated and restructured itself within cyberspace,evolving into online cultural consumerism characterized by heightened concealment and expansiveness.While sharing the fundamental logic and common features with traditional consumerism,online cultural consumerism exhibits distinct manifestations and a unique developmental trajectory.Specifically,it leverages technological mediation to erode the intrinsic value of cultural products,destabilize cultural value systems,and inflict harm on human ideological frameworks and spiritual worlds.As a key demographic profoundly impacted by both digital culture and consumerism,young people face multifaceted crises—including the erosion of value rationality,dissolution of practical consciousness,and alienation of subjectivity—while their adherence to mainstream values confronts unprecedented challenges.Theoretical analysis of how online cultural consumerism influences youth values,exploration of its real-world manifestations,and the proposal of targeted strategies are crucial for helping young people uphold mainstream values.The operational logic through which online cultural consumerism impacts youth values primarily manifests in three ways:distorting youth values through commodified and industrialized modes of production;constraining youth values within a diversified and clustered communication landscape;and deconstructing youth values via symbolic and sensation-oriented consumption ethos.This logic undermines young people’s adherence to mainstream values,leading to the alienation of their value systems.This alienation manifests in reality as:the distortion of rational cognition regarding values,the dilution of emotional identification with values,the weakening of firm willpower concerning values,and the regression of practical consciousness in embodying values.Based on this,the following countermeasures should be implemented:regulate online cultural production practices to solidify the spiritual foundation of youth values;foster a healthy online cultural communication ecology to purify the nurturing environment for youth values;and promote innovative online cultural consumption models to advance the autonomous construction of youth values.更多还原