【作者】 张丽；

【导师】 何筠；

【作者基本信息】 南昌大学 ， 工商管理（专业学位）， 2025， 硕士

【摘要】 随着计算机与网络技术的迅猛发展,在线学习已成为企业培训的主流趋势。它凭借海量信息、不受时空限制、便捷灵活及低成本等优势,在人力资源培训领域得到广泛且深入地应用,成为企业人才培养的重要工具,在线学习平台也因此成为备受企业青睐的在线培训核心载体。传统的培训模式面临着挑战,企业迫切需要寻找新的培训途径。本文专注于研究J公司内部使用的“在线学习平台”。自2020年启动以来,该平台虽初显成效,但随着时间推移,其问题也逐渐暴露。鉴于公司对培养高素质应用型人才的强烈需求,迫切需要对平台的模块化结构进行优化,并确保培训能够顺畅地从线下转移到线上。本研究首先详细介绍了选题的背景和重要性,运用文献研究法对国内外相关文献进行了梳理,并引入了平台化赋能、成人学习等理论基础,全面展示了J公司及其在线学习平台的管理现状,涵盖公司概况、平台建设背景、功能设定、使用规范以及管理现状。通过问卷调查和深入的实地研究,揭示了平台存在与员工需求匹配欠佳、功能设计存在短板、员工使用意愿低迷、学习成效微弱等问题。追根溯源发现,主要原因在于需求挖掘、资源投入、激励机制与效果评估等环节存在不足。进而针对性地提出深挖员工需求、加大资源投入、健全激励制度、优化评价机制以及落实保障举措等优化策略。本研究不仅有助于J公司提升在线学习平台管理水平,还能为其他企业在在线学习平台的运用和管理方面提供有益的参考,对于企业未来探索在线学习平台多元场景化应用与创新发展方向,具有一定的指导意义。更多还原

【Abstract】 With the rapid development of computer and network technology,online learning has become the mainstream trend in corporate training.Thanks to its advantages such as a vast amount of information,being free from time and space constraints,convenience,flexibility,and low cost,it has been widely and deeply applied in the field of human resources training,and has become an important tool for enterprises to cultivate talents.As a result,online learning platforms have become the core carriers of online training favored by enterprises.The traditional training model is facing challenges,and enterprises are in urgent need of finding new training approaches.This article focuses on the research of the"online learning platform"used internally by Company J.Since its launch in 2020,although the platform has shown initial results,over time,its problems have gradually emerged.Given the company’s strong demand for cultivating high-quality applied talents,there is an urgent need to optimize the modular structure of the platform and ensure a smooth transition of training from offline to online.This study first introduces in detail the background and significance of the research topic,uses the literature research method to sort out relevant domestic and foreign literature,and introduces theoretical foundations such as platform-based empowerment and adult learning.It comprehensively presents the management status quo of Company J and its online learning platform,covering the company overview,the background of platform construction,function settings,usage specifications,and management status.Through questionnaires and in-depth field research,it reveals that the platform has problems such as poor matching with employees’needs,shortcomings in function design,low willingness of employees to use it,and weak learning effectiveness.Tracing the root causes,it is found that the main reasons lie in the deficiencies in aspects such as demand exploration,resource investment,incentive mechanisms,and effectiveness evaluation.Then,targeted optimization strategies are proposed,including deeply exploring employees’needs,increasing resource investment,improving the incentive system,optimizing the evaluation mechanism,and implementing guarantee measures.This study not only helps Company J improve the management level of its online learning platform but also provides useful references for other enterprises in the application and management of online learning platforms.It has certain guiding significance for enterprises to explore the diversified scenario applications and innovative development directions of online learning platforms in the future.更多还原