【作者】 李琳；

【导师】 黄敏佳；

【作者基本信息】 中南大学 ， 艺术管理， 2024， 硕士

【摘要】 在智媒体时代背景下,探讨常德“鼓书”非物质文化遗产活态传承的创新路径,可为其传承工作提供科学指导,使之在新时代仍能延续地方文脉与集体记忆。基于对常德各个区县(市)的田野调查,通过访谈传承人、政府人员和曲艺专家,并利用ArcGIS空间分析工具对“鼓书”传承人和传习场所进行地域分布分析,发现“鼓书”的活态传承面临诸多困境,如传承主体结构失衡、传播路径狭窄闭塞、生存土壤流失加速、变现渠道僵化单一等。这些困境一方面源于现代化浪潮的冲击,另一方面也反映了“鼓书”自身传承机制创新的乏力。面对上述困境,智媒体为常德“鼓书”的传承发展注入新的活力。利用智媒体技术,可以探索出常德“鼓书”非遗活态传承的创新策略,如AI数字人与传承人虚实融合、人工智能与青年学徒人机协同的传承人转型策略;人工智能辅助内容创作、三维建模还原现场演绎、算法推荐赋能个性分发的作品驱动策略;搭建元宇宙传统村落文化景观、开发“鼓书”传习智慧云课堂、构建“鼓书”虚拟生态博物馆的文化空间重构策略;因地制宜点亮“鼓书”文化IP、文旅融合活化“鼓书”非遗经济的产媒跨界融合策略等。以上策略可帮助常德“鼓书”实现活态传承以及文化价值、社会效益、经济效益的协调发展。文章最后以桃源渔鼓为个案对研究结果进行阐释说明,从智库引领、智能生成和智慧体验三个方面印证了智媒体赋能“鼓书”非遗活态传承的适用性与有效性,而以习近平总书记提出的两道“融合命题”为指导的、“智媒体+文创”与“智媒体+文旅”的桃源渔鼓产业发展方案将为桃源渔鼓的文化生态建设提供有力支持。总之,智媒体时代“鼓书”非遗传承机制的创新是必然趋势,常德“鼓书”非遗应在保留原有文化基因的前提下,以当代方式积极生长。正文共79988字,图42幅,表3张,参考文献173篇更多还原

【Abstract】 In the context of the smart media era,exploring innovative paths for the living inheritance of the intangible cultural heritage of Changde"Gu Shu"can provide scientific guidance for its inheritance work,enabling it to continue the local context and collective memory in the new era.Based on field investigations in various districts and counties(cities)of Changde,through interviews with inheritors,government officials,and experts in traditional performing arts,and using Arc GIS spatial analysis tools to analyze the geographical distribution of the inheritors and places of inheritance of the"Gu Shu",it was found that the living inheritance of the"Gu Shu"faces many challenges,such as imbalanced structure of inheritance subjects,narrow and blocked dissemination paths,accelerated loss of survival soil,and rigid and single monetization channels.These challenges are partly due to the impact of the wave of modernization and also reflect the weakness of innovation in the inheritance mechanism of the"Gu Shu"itself.Facing these challenges,smart media injects new vitality into the inheritance and development of the"Gu Shu"of Changde.By using smart media technology,innovative strategies for the living inheritance of the"Gu Shu"intangible cultural heritage in Changde can be explored,such as the integration of AI digital characters with inheritors,the transformation strategy of inheritors with the collaboration of artificial intelligence and young apprentices;AI-assisted content creation,three-dimensional modeling to restore on-site performances,algorithmic recommendation to empower personalized distribution of works-driven strategies;constructing cultural space reconstruction strategies such as building a traditional village cultural landscape in the metaverse,developing a"Gu Shu"smart classroom for teaching and learning,and building a virtual ecological museum for the"Gu Shu";tailored strategies such as lighting up the cultural IP of the"Gu Shu"and integrating culture and tourism to revitalize the intangible cultural heritage economy of the"Gu Shu".These strategies can help Changde’s"Gu Shu"achieve living inheritance as well as coordinated development of cultural value,social benefits,and economic benefits.The article concludes with an explanation of the research results using Taoyuan Yu Gu as a case study,confirming the applicability and effectiveness of smart media in empowering the living inheritance of the"Gu Shu"intangible cultural heritage from the perspectives of think tank guidance,intelligent generation,and smart experience.The development plan of the Taoyuan Yu Gu industry guided by the two"integration propositions"proposed by General Secretary Xi Jinping",smart media+cultural creativity"and"smart media+culture and tourism",will provide strong support for the cultural ecological construction of Taoyuan Yu Gu.In conclusion,innovation in the inheritance mechanism of the"Gu Shu"intangible heritage in the era of smart media is an inevitable trend,and the intangible heritage of the"Gu Shu"in Changde should actively grow in a contemporary manner while preserving its original cultural genes.更多还原