【作者】 王璐璐；

【导师】 杨震宁；

【作者基本信息】 对外经济贸易大学 ， 企业管理， 2025， 硕士

【摘要】 随着人工智能技术的迅猛发展,医疗行业面临着前所未有的变革机遇。本文通过分析D公司在人工智能背景下的战略转型路径,探讨了如何借助技术创新和产品迭代推动医疗企业的战略变革。以D公司为案例,本文深入分析了其从2013年成立至今的战略转型历程,尤其是人工智能技术的引入对产品升级、市场扩展以及战略决策的推动作用。通过定性数据、定量数据和行业背景数据的三角验证法,全面评估了 AI在D公司转型过程中的影响与效果。在战略转型的初期阶段,D公司主要通过传统的市场扩展模式和基础产品的装机销售,逐步拓展市场。然而,随着人工智能技术的引入,D公司加速了从传统医疗设备向智能化医疗产品的转型,并在行业中获得了竞争优势。特别是在产品的精度、数据处理速度以及智能化管理等方面,AI技术的应用显著提升了产品性能,增强了市场竞争力。通过三角验证法的分析,本文结合定性访谈、定量销售数据以及行业报告,进一步验证了 D公司战略转型的成功因素。定性数据表明,管理层对AI技术的高度重视与技术团队的支持是转型成功的关键。定量数据表明,产品升级后的销量和市场份额实现了显著增长,客户满意度也显著提高。此外,行业背景数据分析表明,D公司选择在行业发展趋势之上引入AI技术,符合市场需求的变化。本文的研究为医疗企业在实施战略转型时如何有效引入人工智能提供了实践指导,并在理论上丰富了商业模式创新与战略转型的相关研究。最后,研究指出了当前案例的局限性,并提出了未来研究方向,建议在更多行业背景下检验人工智能对企业转型的推动作用。更多还原

【Abstract】 With the rapid development of artificial intelligence technology,the medical industry is facing unprecedented opportunities for transformation.This article analyzes the strategic transformation path of D company in the context of artificial intelligence,and explores how to use technological innovation and product iteration to promote strategic change in medical enterprises.Taking D company as a case study,this article Deeply analyzes its strategic transformation process from its establishment in 2013 to the present,especially the role of the introduction of artificial intelligence technology in promoting product upgrades,market expansion,and strategic decision-making.Through the triangulation method of qualitative data,quantitative data,and industry background data,the impact and effectiveness of AI in the transformation process of Company D were comprehensively evaluated.In the initial stage of strategic transformation,D company mainly expanded its market gradually through traditional market expansion models and the installation and sales of basic products.However,with the introduction of artificial intelligence technology,D company has accelerated its transformation from traditional medical devices to intelligent medical products and gained a competitive advantage in the industry.Especially in terms of product accuracy,data processing speed,and intelligent management,the application of AI technology has significantly improved product performance and enhanced market competitiveness.Through the analysis of the triangulation method,this article combines qualitative interviews,quantitative sales data,and industry reports to further verify the success factors of D company’s strategic transformation.Qualitative data indicates that the management’s high emphasis on AI technology and the support of the technical team are the key to successful transformation.Quantitative data shows that sales and market share have significantly increased after product upgrades,and customer satisfaction has also significantly improved.In addition,industry background data analysis shows that D company has chosen to introduce AI technology on top of industry development trends,which is in line with changes in market demand.This study provides practical guidance for medical enterprises on how to effectively introduce artificial intelligence in implementing strategic transformation,and enriches the relevant research on business model innovation and strategic transformation in theory.Finally,the study pointed out the limitations of the current case and proposed future research directions,suggesting testing the role of artificial intelligence in driving enterprise transformation in more industry contexts.更多还原