【作者】 李梅；

【导师】 石丽璠；

【作者基本信息】 广西师范大学 ， 旅游管理硕士（MTA）（专业学位）， 2025， 硕士

【摘要】 非物质文化遗产作为文化多样性的重要体现和人类创造力与历史记忆的载体,其保护与传承对于维护文化认同、促进社会凝聚力和推动可持续发展具有重要文化价值和现实意义。近年来,我国政府十分重视非物质文化遗产的保护与传承工作,将其纳入文化强国战略,通过立法、政策支持和创新实践,系统性推动非物质文化遗产的活化传承与创新发展,促进中华优秀传统文化在全球范围内的传播与推广。贵州省石阡县拥有数量繁多、种类丰富、地方特色鲜明的非物质文化遗产资源,这些非物质文化遗产见证了石阡县的历史变迁。随着社会的持续发展,传统旅游模式已难以满足游客日益增长的需求,现代游客更倾向于追求具有深度文化内涵和沉浸式体验的旅游形式。同时通过广泛研究文献发现,将非物质文化遗产与旅游相结合的发展方式,是实现非物质文化遗产保护与开发的最佳路径。因此,探讨体验旅游的开发模式及其对非物质文化遗产保护与传承的影响,对推动非遗的可持续发展和文化传承具有重要的理论与实践意义。在此背景下,研究石阡县非物质文化遗产体验旅游具有重要的理论与现实价值。本文从游客体验的角度出发,以石阡县非物质文化遗产旅游开发为目标,系统梳理石阡县非物质文化遗产旅游资源开发现状,通过对石阡县非物质文化遗产旅游游客体验的调查,运用IPA分析法分析游客对石阡县非物质文化遗产旅游体验因素重要性和满意度的评价,发现石阡县非物质文化遗产旅游体验满意度在非遗旅游产品定价、文化讲解的专业性和生动性、旅游基础设施建设、非遗旅游产品体验类型和体验深度、非遗旅游产品知名度等方面还有待提升。据此,本文从优化非遗产品定价机制,提升游客消费满意度;构建专业生动讲解体系,增强游客文化体验深度;完善旅游基础设施建设,提升游客体验舒适度;创建多元产品体验模式,深度激发游客参与度;创新整合营销手段内容,提升非遗产品知名度等方面提出了体验视角下石阡县非物质文化遗产旅游开发策略,为石阡县非遗体验旅游开发提供一定的参考。更多还原

【Abstract】 As an important manifestation of cultural diversity and a carrier of human creativity and historical memory,the safeguarding and transmission of intangible cultural heritage is of great cultural value and practical significance for the maintenance of cultural identity,the promotion of social cohesion and the advancement of sustainable development.In recent years,China’s government has attached great importance to the protection and inheritance of intangible cultural heritage,incorporating it into the strategy of cultural power,systematically promoting the revitalization and inheritance of intangible cultural heritage as well as innovation and development through legislation,policy support and innovative practice,and facilitating the dissemination and promotion of Chinese outstanding traditional culture in the global context.Shiqian County in Guizhou Province has a large number of intangible cultural heritage resources with rich variety and distinctive local characteristics,which have witnessed the historical changes of Shiqian County.With the continuous development of society,the traditional tourism model has been difficult to meet the growing demand of tourists,and modern tourists are more inclined to pursue a form of tourism with in-depth cultural connotation and immersive experience.Meanwhile,through extensive study of literature,it is found that the development mode of combining intangible cultural heritage and tourism is the best path to realize the protection and development of intangible cultural heritage.Therefore,exploring the development mode of experience tourism and its impact on the protection and inheritance of intangible cultural heritage is of great theoretical and practical significance to promote the sustainable development and cultural inheritance of intangible heritage.In this context,studying the experience tourism of intangible cultural heritage in Shiqian County has important theoretical and practical value.This paper starts from the perspective of tourists’experience,takes the tourism development of intangible cultural heritage in Shiqian County as the goal,systematically combs through the status quo of tourism resources development of intangible cultural heritage in Shiqian County,through the investigation of tourists’experience of intangible cultural heritage tourism in Shiqian County,and analyzes the tourists’evaluation of the importance of and satisfaction with intangible cultural heritage tourism experience factors in Shiqian County by applying the IPA analysis method,and finds that the satisfaction of intangible cultural heritage tourism experience in Shiqian County Tourism experience satisfaction in terms of pricing of intangible cultural heritage tourism products,professionalism and vividness of cultural explanations,tourism infrastructure construction,the type and depth of experience of intangible cultural heritage tourism products,and the popularity of intangible cultural heritage tourism products still need to be improved.Accordingly,this paper proposes a strategy for the development of intangible cultural heritage tourism in Shiqian County from the perspective of experience by optimizing the pricing mechanism of intangible tourism products to enhance the satisfaction of tourists;constructing a professional and vivid explanation system to enhance the depth of tourists’cultural experience;perfecting the construction of tourism infrastructure to enhance the comfort of tourists’experience;creating a diversified mode of product experience to stimulate the participation of tourists in depth;and innovating the content of integrated marketing means to enhance the awareness of intangible heritage products.Cultural heritage tourism development strategy for the development of non-heritage experience tourism in Shichian County to provide a certain reference.更多还原