节点文献
T公司平台化发展的策略研究
Strategic Research on the Platformization Development of Company T
【作者】 王鹏;
【导师】 杜义飞;
【作者基本信息】 电子科技大学 , 工商管理(专业学位), 2025, 硕士
【摘要】 在全球制造业竞争白热化的当下,我国制造业虽规模位居世界前列,但也面临着核心竞争力不足、产品缺乏高端精品等难题,正处于向高质量发展转型的关键时期。技术密集型制造业作为制造业的关键分支,在国民经济中占据着重要地位,其发展水平直接影响着国家的综合实力。然而,随着市场需求日益个性化和多样化,技术密集型制造业在转型升级过程中面临诸多挑战。T公司作为技术密集型制造业企业,专注于航空发动机与燃气轮机测试领域,在非标定制化业务发展过程中,遭遇了高成本与低效率、技术创新滞后、供应链敏捷性不足以及市场响应迟缓等一系列问题,这些问题严重制约了其进一步发展。因此,深入研究T公司的发展困境,探索切实可行的解决方案,不仅对T公司自身意义重大,也能为技术密集型制造业企业的转型发展提供借鉴。本文旨在剖析T公司非标定制化业务的发展历程,总结其经验教训,深入分析其面临的发展瓶颈及其成因,并结合其业务特色与竞争优势,提出平台化发展策略,探寻实现平台化发展的实施路径和具体举措。研究采用文献研究法和访谈调查法,全面了解T公司的经营现状、发展困境和未来发展思路。研究发现,T公司平台化发展具备一定可行性,并从“要素结构”“特定治理机制”“要素配置”“价值网络传导形态”四个维度对T公司的平台化发展模式进行了设计,提出T公司平台化发展策略以及具体实施措施。研究表明,平台化是破解T公司当前发展困境的有效路径,技术主权与生态壁垒、数据资产、战略保障体系是帮助T公司实现平台化转型的关键要素,T公司具备从“服务商”到“行业平台”跨越的可行性。
【Abstract】 In the current era of intense global competition in the manufacturing industry,although China’s manufacturing industry ranks among the top in the world in terms of scale,it still faces challenges such as a lack of core competitiveness and a shortage of high-end quality products.It is at a crucial stage of transformation towards high-quality development.Technology-intensive manufacturing,a key branch of the manufacturing industry,plays a vital role in the national economy.Its development level directly influences a country’s comprehensive strength.However,with the increasing personalization and diversification of market demands,technology-intensive manufacturing faces numerous challenges during the process of transformation and upgrading.Company T,a technology-intensive manufacturing enterprise,specializes in the testing field of aero-engines and gas turbines.In the development of its non-standard customized business,it has encountered a series of problems,including high costs and low efficiency,lagging technological innovation,insufficient supply chain agility,and slow market response.These issues have severely restricted its further development.Therefore,deeply studying Company T’s development dilemmas and exploring practical solutions are of great significance not only for Company T itself but also for the transformation and development of technology-intensive manufacturing enterprises.This paper aims to analyze the development process of Company T’s non-standard customized business,summarize its experiences and lessons,deeply analyze the development bottlenecks and their causes,and propose a platform-based development strategy by combining its business characteristics and competitive advantages.It also explores the implementation paths and specific measures for achieving platform-based development.The research adopts the methods of literature review and interview surveys to comprehensively understand Company T’s operation status,development dilemmas,and future development ideas.The research findings show that the platform-based development of Company T has certain feasibility.This paper designs the platform-based development model of Company T from four dimensions:"multiple elements","specific institutional principles","resource allocation",and"carrier form",and proposes the platform-based development strategy and specific implementation measures for Company T.The research indicates that the platform-based development is an effective way to solve Company T’s current development dilemmas.Technological sovereignty,ecological barriers,data assets,and strategic guarantee systems are the key elements to help Company T achieve platform-based transformation.Company T has the feasibility to transform from a"service provider"to an"industry platform".
【Key words】 Value co-creation; Platformization; Technology-intensive manufacturing; Ecological synergy;
- 【网络出版投稿人】 电子科技大学 【网络出版年期】2025年 09期
- 【分类号】F426.5