【作者】 王燕；

【导师】 肖延高；

【作者基本信息】 电子科技大学 ， 工商管理， 2025， 硕士

【摘要】 2024年3月发布的政府工作报告明确提出要推动“跨境电商+产业带”创新发展模式,以此引领传统产业集群式出海,深化高水平对外开放格局,实现互利共赢发展目标。作为我国长期坚持的基本国策,对外开放要求我们主动适应高标准国际经贸规则体系。跨境电商的快速发展正成为推进制度型开放的重要抓手,通过强化国内外市场资源协同效应,为构建“双循环”新发展格局注入新动能。这一新兴业态不仅有助于稳定外贸外资基本盘,更能培育国际竞争新优势。然而跨境电商快速扩张的同时,我国企业面临的知识产权合规挑战日益严峻。根据中国知识产权研究会与国家海外知识产权纠纷应对指导中心的联合调研数据,2023年中国企业在美遭遇的知识产权诉讼案件达1173起,同比增幅达19%。其中,专利诉讼新立案447起,增长56.1%;商标诉讼新立案757起,增长5.4%。基于此,本文选择借鉴已有研究对跨境电子商务企业的定义和电子商务企业自身的经营范围,选取筛选的样本范围为同花顺金融体系的跨境电商概念版A股、wind数据库、电子商务研究中心统计数据中综合对比筛选出2013-2023年36家上市企业完整数据样本。在参考过往文献和理论分析的基础上,本研究借鉴前人的研究采用专利能力和商标能力细化企业知识产权能力测度指标,实证验证其可行性,为量化跨境电商企业的知识产权能力提供了更为直观和准确的方法;并采用一定时间内一国特定企业在海外市场上获取的营业收入的数值来刻画跨境电子商务企业的国际竞争力。跨境电商企业的核心竞争力的影响因素之间可能存在相互依赖的协同效应。跨境电商企业在宽松的对外开放环境下,需要关注并协调影响自身“走出去”参与国际竞争的关键核心因素,来提高自身面对波诡云谲的国际局势下相关知识产权侵权风险的抵御能力。因此,本研究构建起跨境电商企业知识产权能力中商标能力、专利能力对国际核心竞争力的影响,采用模糊定性比较分析方法进行实证研究,判定不同的组合存在的“殊途同归”的效果。综上所述,本研究聚焦2013-2023年36家上市企业数据样本,结合现有文献研究基础,细化跨境电商企业的知识产权能力和国际竞争力指标,采用模糊定性比较分析方法,揭示跨境电商企业的知识产权能力和国际竞争力之间的协同效应的黑箱。以期能够丰富跨境电商企业知识产权能力对其国际竞争力的影响的相关实证性研究,为跨境电商企业“走出去”提供了重要的理论和实践指导。更多还原

【Abstract】 In March 2024,the government work report proposed to promote the development of the"cross-border e-commerce+industrial belt"model,driving more traditional industries to go global in groups,expanding high-level opening up to the outside world,and promoting mutual benefit and win-win results.Opening up to the outside world is a basic state policy that China has always adhered to.China should actively and proactively align with high-standard international economic and trade rules.Vigorously developing cross-border e-commerce is a new driving force for steadily expanding institutional opening up,enhancing the linkage effect of domestic and international markets and resources,and forming a new economic development pattern with the domestic large cycle as the main body and the dual circulation of domestic and international.The development of cross-border e-commerce is conducive to consolidating the basic position of foreign trade and foreign investment and cultivating new advantages in international economic cooperation and competition.However,with the vigorous development of cross-border e-commerce,the issue of intellectual property compliance of Chinese cross-border e-commerce enterprises has become increasingly serious.The results of the investigation and research conducted by the China Intellectual Property Research Society and the National Overseas Intellectual Property Dispute Response Guidance Center on the intellectual property disputes encountered by Chinese enterprises overseas in 2023 show that in 2023,there were a total of 1,173 new cases of intellectual property litigation against Chinese enterprises in the United States,an increase of 19.0%compared to 2022.Among them,there were 447 new cases of patent litigation,an increase of 56.1%;and 757 new cases of trademark litigation,an increase of 5.4%.Based on this,this thesis selects to draw on existing research to define cross-border e-commerce enterprises and the business scope of e-commerce enterprises themselves.The selected sample range is the complete data samples of 39 listed companies from2013 to 2023,which are comprehensively compared and screened from the cross-border e-commerce concept board A-shares of the Tonghuashun financial system,the Wind database,and the statistics of the E-commerce Research Center.On the basis of referring to previous literature and theoretical analysis,this study draws on the research of predecessors to refine the measurement indicators of enterprise intellectual property capabilities by patent capabilities and trademark capabilities,empirically verify their feasibility,and provide a more intuitive and accurate method for quantifying the intellectual property capabilities of cross-border e-commerce enterprises;and uses the revenue obtained by a specific enterprise in a certain period of time in overseas markets to depict the international competitiveness of cross-border e-commerce enterprises.There may be interdependent synergy effects among the influencing factors of the core competitiveness of cross-border e-commerce enterprises.In a relaxed environment of opening up to the outside world,cross-border e-commerce enterprises need to pay attention to and coordinate the key core factors that affect their"going global"and participation in international competition to enhance their ability to resist related intellectual property infringement risks in the face of the complex international situation.Therefore,this study constructs the impact of trademark capabilities and patent capabilities in the intellectual property capabilities of cross-border e-commerce enterprises on international core competitiveness,and uses the fuzzy qualitative comparative analysis method for empirical research to determine the"different paths leading to the same destination"effects of different combinations.In summary,this study focuses on the data samples of 39 listed companies from2013 to 2023,combines the existing literature research foundation,refines the intellectual property capabilities and international competitiveness indicators of cross-border e-commerce enterprises,and uses the fuzzy qualitative comparative analysis method to reveal the black box of the synergy effect between the intellectual property capabilities and international competitiveness of cross-border e-commerce enterprises.It is expected to enrich the empirical research on the impact of the intellectual property capabilities of cross-border e-commerce enterprises on their international competitiveness and provide important theoretical and practical guidance for cross-border e-commerce enterprises to"go global".更多还原