【作者】 张冬梅；

【导师】 兰建义；

【作者基本信息】 河南理工大学 ， 工业工程与管理（专业学位）， 2024， 硕士

【摘要】 随着互联网时代快速发展,近年来快递包裹量剧增,产生了大量的纸箱、塑料袋等快递包装废弃物,造成了社会环境严重污染和资源的极大浪费,然而这种情况没有得到妥善地处理,拆卸快递包装如何处理已经成为行业难题。近年来,国家颁布了一些绿色包装相关政策,激励企业及消费者积极性,但没有达到理想效果。因此,部分学者提出逆向物流思维创新解决方案,从快递包装循环出发,从而促进包装材料的循环利用,降低资源消耗和环境污染,推动绿色包装的发展。首先分析了国内外快递包装废弃物回收的研究,根据驿站服务平台回收优势,从消费者的角度出发,研究在驿站服务平台中回收快递包装消费者社会学及心理学影响因素。其次,结合态度行为理论、以及计划行为理论的相关概念,构建本文研究理论模型。对收集到的问卷数据进行描述性统计分析、信效度检验,验证问卷题目是否真实反映了研究意图和理论构念,以确保研究结果的准确性和可靠性。最后,利用AMOS 26.0软件对本论文所搭建的快递包装回收意向模型作了实证分析并对模型中假设关系作了检验。研究结果表明:(1)主观规范,知觉行为控制,及回收态度三者都会正向影响回收意向;(2)服务便利和政策宣传可以直接或间接正向影响回收意向;(3)环保意识通过回收态度间接对回收意向产生正向影响作用。在实证研究的基础上,对快递包装回收意向的推动提出了如下建议:物流企业要提高驿站服务的便利性,并在各个驿站建立完善的快递包装回收体系;政府加强并完善相关行业的回收政策,激励并约束相关行业积极执行驿站实施快递包装循环化;加大媒体推广、宣传,提高公众环保意识,改变消费者回收态度。更多还原

【Abstract】 With the rapid development of the Internet era,the rapid increase in the number of express packages in recent years has produced a large number of cartons,plastic bags and other express packaging waste,resulting in serious pollution of the social environment and a great waste of resources.However,this situation has not been properly handled,how to deal with the disassembly of express packaging has become a difficult problem in the industry.In recent years,the state has issued some green packaging related policies to stimulate the enthusiasm of enterprises and consumers,but did not achieve the ideal effect.Therefore,some scholars put forward innovative solutions of reverse logistics thinking,starting from the express packaging cycle,so as to promote the recycling of packaging materials,reduce resource consumption and environmental pollution,and promote the development of green packaging.Firstly,this paper analyzes the research on express packaging waste recycling at home and abroad.According to the recycling advantages of the post service platform and from the perspective of consumers,it studies the sociological and psychological influencing factors of recycling express packaging in the service platform of the post express platform.Secondly,the theoretical model is constructed by combining the concepts of attitude behavior theory and the related concepts of plan behavior theory.Descriptive statistical analysis and validity test of the collected questionnaire data are conducted to verify whether the questionnaire questions truly reflected the research intention and theoretical constructs,so as to ensure the accuracy and reliability of the study results.Finally,AMOS 26.0 software is used to analyze the intention model of express packaging recovery built in this paper and test the hypothesis relationship in the model.The research results show that:(1)subjective norms,perceptual behavior control and recycling attitude will positively influence the recycling intention of express packaging;(2)service convenience and policy publicity can directly or indirectly affect the recycling intention;(3)the environmental awareness indirectly affects the recycling attitude on the recycling intention.On the basis of empirical research,the following suggestions are put forward for the promotion of express packaging recycling intention:logistics enterprises should improve the convenience of post service and establish perfect express packaging recycling system in each station;the government should strengthen and improve the recycling policies of related industries,encourage and restrain related industries to actively implement the recycling of express packaging;increase media promotion and publicity,improve public awareness of environmental protection,and change consumers’recycling attitude.更多还原