【作者】 王怡；

【导师】 张路；

【作者基本信息】 大连理工大学 ， 设计学， 2023， 硕士

【摘要】 现如今,人们的娱乐追求与旅游方式在互联网快速发展的影响下逐渐转变,电子竞技等数字娱乐消费形式深受年轻消费群体青睐,电子竞技产业迎来发展的黄金时代。在新型城镇化的驱动下,全国各地掀起了以旅游业为驱动的电竞小镇建设浪潮。但目前电竞小镇的产业结构尚不健全,电竞产业与旅游产业融合建设的意识不强,小镇盈利方式急需转变。对于电竞小镇旅游体验的相关理论研究仍不够深入,有待进一步加强和完善理论研究。本课题将以电竞小镇作为研究对象,以电竞旅游体验作为研究切入点,在文旅融合的背景下,对电竞小镇旅游体验现状进行调查分析,总结并提出文旅融合下电竞小镇的产品服务系统的设计策略。首先,运用文献研究法,整合文旅融合下电竞小镇旅游体验的理论内容,构建电竞小镇产品服务系统调研体系,选取杭州数娱电竞小镇、太仓天镜湖电竞小镇和上海长风生态商业区作为实地调研地点;运用问卷调研法、用户访谈法,对利益相关者的体验需求信息进行收集,并通过IPA分析法对电竞旅游体验的影响因素进行整理分析;运用问题卡片总结各调研地点电竞旅游体验的优劣,对比三地之间的共性与差异,归纳设计优化的机会点。其次,结合调研结果,提出文旅融合下电竞小镇产品服务系统的设计原则及方法,其中设计原则包括:电竞旅游地域化设计原则、信息设施隐喻化设计原则、旅游系统化设计原则、电竞活动多元化设计原则;设计方法包括:构建利益相关者关系地图、搭建服务体验功能模型、绘制服务蓝图、优化服务接触点。最后,构建文旅融合下电竞小镇产品服务系统模型,并选取杭州数娱电竞小镇作为设计实践地点,提出文旅融合下电竞小镇产品服务系统设计实践方案;从文旅融合建设规划、旅游体验品质两方面入手,设计梳理电竞小镇产品服务系统评估模型,检验设计结果的合理性及可行性。以下,通过本课题研究可以得出结论:产品服务系统设计方法能为电竞小镇发展建设提供全新思路;产品服务系统设计相关理论能够有效满足游客电竞旅游体验需求,提升电竞小镇旅游品质;此外,本课题提出了文旅融合下电竞小镇产品服务系统设计策略,构建电竞小镇产品服务系统模型,丰富电竞旅游体验的研究内容,为电竞小镇产品服务系统设计提供研究依据。更多还原

【Abstract】 Nowadays,people’s entertainment pursuit and tourism methods are gradually changing under the influence of the rapid development of the Internet.Digital entertainment consumption forms such as e-sports are favored by young consumers,and the e-sports industry has ushered in a golden era of development.Driven by the new urbanization,a wave of construction of e-sports town driven by tourism has been set off all over the country.However,at present,the industrial structure of e-sports town is not perfect,the consciousness of the integration of e-sports industry and tourism industry is not strong,and the profit mode of the town urgently needs to be changed.In terms of theoretical research,the research on tourism experience of e-sports town is still in the stage of development and exploration,and the relevant theoretical content needs to be enriched and improved.This topic will take the small town of e-sports as the research object,take e-sports ’s tourism experience as the research starting point,and investigate and analyze the current situation of e-sports ’s tourism experience under the background of the integration of literature and travel.this paper summarizes and puts forward the design strategy of the product and service system of e-sports town under the integration of literature and tourism.First of all,by using the method of literature research,this paper integrates the theoretical content of the tourism experience of e-sports town under the integration of literature and tourism,and constructs the research system of product and service system of e-sports town.Select the Hangzhouthe E-sports town,the Taicang Tianjing E-sports town and Shanghai Changfeng Ecological Business District as the site of field investigation.By using the methods of questionnaire and user interview,the experience demand information of stakeholders is collected,and the influencing factors of e-sports ’s tourism experience are analyzed by IPA analysis.Question cards are used to summarize the advantages and disadvantages of e-sports ’s tourism experience,compare the similarities and differences among the three places,and sum up the opportunity points of design optimization.Secondly,combined with the results of the investigation,this research proposes the design methods and principles of the product and service system of e-sports town under the integration of literature and tourism.the design principles include: e-sports tourism regional design principle,information facility metaphorical design principle,tourism systematic design principle,e-sports activity diversification design principle.The design methods include:building stakeholder relationship map,building service experience function model,drawing service blueprint,and optimizing service contact points.Finally,the paper constructs the product service system model of e-sports town under the integration of culture and tourism,and selects Hangzhou E-sports town as the design practice place,and puts forward the design practice scheme of e-sports town product service system under the integration of culture and brigade;starting from the two aspects of culture and tourism integration construction planning and tourism experience quality,the design combs the product service system evaluation model of e-sports town to test the rationality and feasibility of the design results.As follows,through the study of this subject,it can be concluded that the design method of product service system can provide new ideas for the development and construction of e-sports town,and the relevant theories of product service system design can effectively meet the tourism experience needs of tourists e-sports.Improve the tourism quality of e-sports town.In addition,this topic puts forward the design strategy of the product and service system of e-sports town under the integration of literature and tourism,constructs the model of the product and service system of e-sports town,and enriches the research content of e-sports ’s tourism experience.to provide a research basis for the design of product service system in e-sports town.更多还原