【作者】 赵宇；

【导师】 尹航；

【作者基本信息】 哈尔滨工程大学 ， 工商管理硕士（MBA）（专业学位）， 2024， 硕士

【摘要】 近年来,我国的市场化进程不断提高,这给第三方检测机构带来了巨大的商机。我国的第三方检测市场开始蓬勃发展,并且有助于推动我国的市场经济和诚实守信的社会发展。JY医学检验股份有限公司(以下简称JY医学)也受益匪浅。作为一家专注于医学检验和病理诊断的高新技术公司,JY医学一直专注于向医院和医学院校提供优质的医学检验和信息综合解决方案。从90年代起,JY医学的核心创始人就一直致力于推动中国的医疗检测外包服务的发展,他们的努力不仅推动了国内的第三方医疗检测行业的进步,而且多年来,他们的努力也使得他们的公司一直处于国内的领先地位。然而,由于市场竞争的加剧,JY医学难以摆脱困境。因此,深入探讨公司的发展策略显得尤为必要。本文以JY医学为研究对象,首先从JY医学的发展历程财务现状以及组织架构对JY医学的经营状况进行分析,其次通过探究JY医学的战略现状,发现其中存在的问题,并对JY医学发展战略存在问题的原因进行分析。再次,本文通过PEST分析法、波特五力分析模型对JY医学的内外部环境进行分析,此外,采用SWOT分析法对公司的优势、劣势、机遇以及挑战进行分析,并以此为依据制定公司总体战略,并根据总体战略制定公司的职能战略,结合JY医学的实际情况,为职能战略制定具体的实施措施;最后,为保障公司战略的有效实施,从组织、财务、人才以及技术四个方面制定符合JY医学实际情况的战略保障措施。本文希望通过对JY医学战略的研究,为该企业提供可持续发展战略参考。更多还原

【Abstract】 In recent years,China’s marketization process has been constantly improved,which has brought huge business opportunities to the third-party testing institutions.China’s third-party testing market began to flourish,and help to promote China’s market economy and honest and trustworthy social development.JY Medical Laboratory Co.,Ltd.(hereinafter referred to as JY Medical)has also benefited a lot.As a high-tech company focusing on medical laboratory and pathological diagnosis,JY Medical has been focused on providing quality medical laboratory and information integrated solutions to hospitals and medical schools.Since the1990 s,the core founders of JY Medical have been committed to promoting the development of medical testing outsourcing services in China.Their efforts have not only promoted the progress of the third-party medical testing industry in China,but also made their efforts to keep their company in the leading position in China over the years.However,due to the intensified market competition,JY medicine is difficult to get out of the predicament.Therefore,it is particularly necessary to discuss the development strategy of the company in depth.This paper takes JY medicine as the research object.Firstly,it analyzes the business situation of JY medicine from the financial status and organizational structure of JY medicine,then explores the strategic status of JY medicine,finds the existing problems,and analyzes the causes of the problems in the development strategy of JY medicine.Thirdly,this paper analyzes the internal and external environment of JY medicine through PEST analysis method and Porter five force analysis model.In addition,SWOT analysis method is adopted to analyze the advantages,disadvantages,opportunities and challenges,and formulate the overall strategy of the company according to the overall strategy and the actual situation of JY medicine;the final guarantee the practical situation of JY from the four aspects of organization,finance,talent and technology.This paper hopes to provide sustainable development strategy reference for JY Medical’s strategy.更多还原