【作者】 高波；

【导师】 张晓峰；

【作者基本信息】 山东大学 ， 工商管理（MBA）（专业学位）， 2024， 硕士

【摘要】 在全球经济一体化发展的背景下,企业的国际化发展在内部资源整合、成本优化、技术创新和管理变革等方面发生了很多新的变化。同时在企业外部,受国际宏观和行业环境的影响,企业需要制定更加灵活、更加科学的战略,并不断优化经营模式,以适应全球化竞争,实现企业的持续优质发展。随着中国“走出去”和“一带一路”政策的深入实施,国内众多电力企业、集团积极参与海外市场竞争,在国际电力项目投资、工程建设和项目运维等领域涌现出一批有代表性的中国电力公司,这些中国电力公司借经济全球化的东风,在国际市场上攻城拔寨、用电力能源点亮全球。在开拓海外市场的奋进中,中国电力工程企业即要应对海外电力市场的激烈竞争、异国他乡的项目履约,还要优化调整企业自身的公司治理、管理机制和各职能环节的表现业绩。本文是在电力行业国际化持续发展的背景下,以A电力新能源公司作为研究对象,研究了 A公司在沙特国际市场的竞争战略问题。本文首先对已有的电力新能源公司国际化的研究成果和现有文献进行了熟悉和整理,再借助于成熟的管理工具,如PEST分析、波特五力模型和SWOT、QSPM分析法等,围绕A新能源公司在沙特国际市场竞争过程中所面临的内部、外部环境,进行细致、深层次的剖析与研究。通过外部关键因素评价EFE矩阵分析得出关键外部因素加权分数为2.66分,确定A公司在沙特国际市场面临的机会大于威胁。通过内部关键内部因素评价IFE矩阵分析得出内部因素的加权分数为2.82分,确定该公司优势大于劣势,具有行业竞争能力。通过QSPM定量战略计划模型分析,最终选定差异化战略为A公司在沙特国际市场发展的竞争战略。并根据差异化发展战略,规划了沙特国际市场进入方式的差异化、沙特国际市场营销方式的差异化、新能源项目类别的差异化、产品服务的差异化、工程项目全链条服务的差异化的实施路径,最后为保障沙特市场战略的实施,在公司治理、运营管理、经营管理、价值创造性财务、人力资源及企业文化等方面提出了相应的措施。现今,电力工程企业在日益激烈的国际竞争和新能源快速发展的背景下,需要寻求新的突破和增长点。本文在寻求A电力新能源公司在沙特国际市场发展之路的同时,也补充、丰富了该领域的研究成果。同时也希望能够给研究电力行业国际化的同仁提供参考,给类似电力新能源公司国际化战略制定,提供借鉴和帮助。更多还原

【Abstract】 In the context of global economic integration,the internationalization of enterprises has undergone many new changes in internal resource integration,cost optimization,technological innovation,and management reform.At the same time,external to the enterprise,influenced by the international macro and industry environment,enterprises need to formulate more flexible and scientific strategies,and continuously optimize their business models to adapt to global competition and achieve sustained high-quality development of the enterprise.With the in-depth implementation of China’s "going global" and"the Belt and Road" policies,many domestic power enterprises and groups actively participate in the overseas market competition,and a number of representative Chinese power companies have emerged in the fields of international power project investment,engineering construction,project operation and maintenance.These Chinese power companies,taking advantage of the economic globalization,have taken advantage of the international market to conquer cities and towns and light up the world with power energy.In the process of exploring overseas markets,Chinese power engineering enterprises need to cope with fierce competition in overseas power markets,fulfill project obligations in foreign countries,and optimize and adjust their own corporate governance,management mechanisms,and performance in various functional links.This thesis takes A Power New Energy Company as the research object in the context of the continuous development of internationalization in the power industry,and studies the competitive strategy of A Company in the Saudi international market.This article first familiarizes and organizes the existing research results and literature on the internationalization of power new energy companies.Then,with the help of mature management tools such as PEST analysis,Porter’s Five Forces model,SWOT,QSPM analysis,etc.,it conducts a detailed and in-depth analysis and research on the internal and external environment faced by A New Energy Company in the Saudi Arabian international market competition process.By evaluating the EFE matrix through external key factors,the weighted score of key external factors is 2.66 points,indicating that Company A faces greater opportunities than threats in the Saudi international market.Based on the IFE matrix analysis of internal key internal factors,the weighted score of internal factors is 2.82 points,indicating that the company’s strengths outweigh its weaknesses and possess industry competitiveness.Through the analysis of the QSPM quantitative strategic planning model,the differentiation strategy was ultimately selected as the competitive strategy for Company A’s development in the Saudi international market.According to the differentiation development strategy,the implementation path of differentiation in Saudi Arabia’s international market entry mode,international marketing mode,new energy project categories,product services,and engineering project full chain services has been planned.Finally,corresponding measures have been proposed in corporate governance,operational management,business management,value creation finance,human resources,and corporate culture to ensure the implementation of Saudi Arabia’s market strategy.Nowadays,in the context of increasingly fierce international competition and rapid development of new energy,power engineering enterprises need to seek new breakthroughs and growth points.This article not only seeks the development path of A Power New Energy Company in the Saudi international market,but also supplements and enriches the research results in this field.I also hope to provide reference for colleagues studying the internationalization of the power industry,and offer guidance and assistance for similar power new energy companies in formulating internationalization strategies.he更多还原