【作者】 王涛；

【导师】 张越；

【作者基本信息】 吉林大学 ， 工商管理硕士（专业学位）， 2024， 硕士

【摘要】 社会的高速发展一方面提升了人们的生活水平,另一方面也引发了人们对能源消耗和环境污染的关注。虽然汽车已成为人类日常出行不可或缺的交通工具,但传统燃油汽车作为人类现代文明生活中的重要一环却在能源消耗和生态破坏方面都突显出越来越大的弊端。近年来,新能源汽车尤其是电动汽车的发展异军突起,这不仅可以削减能源消耗,同时也能减少了环境污染,中国新能源汽车市场以惊人的速度迎来了快速扩张,市场格局的变革也对汽车产业发展战略提出了转型要求。市场风向的转变给汽车制造企业带来了实质性挑战,如何充分利用新能源汽车的发展优势实现企业战略转型,已成为众多汽车零部件制造企业所面临的核心问题。基于上述背景,本文以企业战略转型理论为依据,选择中国爱兰德汽车系统有限公司作为研究对象,并依托SWOT和PEST等分析工具通过对该企业内外部环境的分析探讨在新能源汽车市场逐渐成为主流的情况下,原传统燃油汽车零部件制造企业应如何顺应市场变化完成战略转型,并得出了该企业“适合走相关多元化发展道路”的结论,并期望能为其它汽车零部件制造企业提供参考。更多还原

【Abstract】 The rapid development of society has,on the one hand,improved people’s living standards,but on the other hand,it has also raised concerns about energy consumption and environmental pollution.Although automobiles have become an indispensable means of transportation in daily life,traditional fuel-powered vehicles,as a critical component of modern civilization,have increasingly demonstrated significant drawbacks in terms of energy consumption and ecological damage.In recent years,the rise of new energy vehicles(NEVs),particularly electric vehicles,has emerged as a promising alternative.This development not only reduces energy consumption but also minimizes environmental pollution.The Chinese NEV market has witnessed rapid expansion at an astonishing rate,leading to a transformation in the market landscape and prompting a strategic shift in the automotive industry’s development.This shift in market dynamics presents substantial challenges for automotive manufacturing enterprises.How to fully leverage the advantages of NEV development to achieve strategic transformation has become a central issue faced by many automotive component manufacturers.Against this backdrop,this paper,based on the theory of corporate strategic transformation,selects China Ailand Automotive Systems Co.,Ltd.as the research object.Utilizing analytical tools such as SWOT and PEST,this study examines the internal and external environment of the company to explore how traditional fuel vehicle component manufacturers can adapt to market changes and complete strategic transformations as the NEV market becomes mainstream.The study concludes that the company is best suited to pursue a diversified development path,providing a reference for other automotive component manufacturing enterprises.更多还原