【作者】 黄婷；

【导师】 袁修雨； 臧玉多；

【作者基本信息】 安徽农业大学 ， 农业硕士（专业学位）， 2024， 硕士

【摘要】 随着全球经济回暖,各行业展现百花齐放之态,旅游产业更是抓住机会迅速反弹。红色旅游作为旅游的一部分,它拥有旅游和教育双重属性,近些年来得到的快速发展,A省作为红色旅游大省,一直以来积极响应国家红旅发展号召,J县也出台许多地方促进发展的政策与法规,大力发展红色旅游,形成了相对规模化、系统化的乡村旅游模式。但宏观方面的支持始终是高屋建瓴,容易脱离实际,随着对用户需求方面研究的深入发展,应更加注重差异化、游客需求和景区满意度调研结果综合设计、规划好景区。因此,应积极探究当今红色旅游游客需求,从用户需求入手,研究游客心理与行为诉求,再结合当地实际情况优化景区开发,促进当地红色旅游发展。本文以游客需求等理论为基础,运用多种研究方法,立足实际,通过对J县经典红色旅游景区来往游客问卷调查,收集来相关数据,利用SPSS27.0进行Kano模型及相关性分析。最终找出J县红色旅游景区存在的一些主要问题:1.基础设施不完善,缺少数字化运用;2.服务体系不完善,缺少配套出行服务;3.红色品牌塑造不足,文旅产品创新欠缺;4.产业融合不完整,管理体制不健全;5.营销推广力度不足,专业运营团队欠缺。通过对问题探究并结合调研地实际情况,最终针对性提出五项J县红色旅游发展改善策略与建议:一、挖掘时代内涵,保护与开发并重;二、发挥政府主导,鼓励社会参与;三、升级基础设施,提高服务水平;四、改变运营方式,打造红旅品牌;五、创新旅游模式,拓展全域旅游。综上,本研究通过实地调研与实证分析的方式,探究了当地红色旅游发展中存在的问题,结合实际因地制宜,提出了对策建议。希望能够为J县红色旅游景区开发与发展有所裨益,提供开发思路,研究结论具有时代性与科学性,有积极的现实价值。更多还原

【Abstract】 With the global economic recovery,various industries are showing a flourishing trend,and the tourism industry is seizing the opportunity to quickly rebound.As a part of tourism,red tourism has dual attributes of tourism and education.In recent years,it has developed rapidly.As a major province of red tourism,A Province has always actively responded to the national call for the development of red tourism.J County has also introduced many local policies and regulations to promote development,vigorously developing red tourism,and forming a relatively large-scale and systematic rural tourism model.However,macro level support is always top-notch and easily detached from reality.With the in-depth development of research on user needs,more attention should be paid to differentiation,comprehensive design and planning of scenic spots based on tourist demand and satisfaction survey results.Therefore,it is necessary to actively explore the current demand for red tourism tourists,start from user needs,study the psychological and behavioral demands of tourists,and then optimize the development of scenic spots based on local conditions to promote the development of local red tourism.This article is based on theories such as tourist demand,uses various research methods,and is based on reality.Through a questionnaire survey of tourists visiting the classic red tourism scenic spots in J County,relevant data is collected,and the Kano model and correlation analysis are conducted using SPSS 27.0.Finally,identify some of the main problems in the red tourism scenic spots in J County: 1.Incomplete infrastructure and lack of digital application;2.The service system is incomplete and lacks supporting travel services;3.Insufficient shaping of red brands and lack of innovation in cultural and tourism products;4.Incomplete industrial integration and inadequate management system;5.Insufficient marketing and promotion efforts,and a lack of professional operation teams.By exploring the problem and combining it with the actual situation of the research site,five targeted strategies and suggestions for improving the development of red tourism in J County are finally proposed: first,explore the connotation of the times,and emphasize both protection and development;2 、 Give full play to government leadership and encourage social participation;3、Upgrade infrastructure and improve service levels;4、Change the operation mode and build the Red Travel brand;5、Innovate tourism models and expand global tourism.In summary,this study explores the problems in the development of local red tourism through field research and empirical analysis,and proposes countermeasures and suggestions based on local conditions.I hope it can be beneficial for the development of the red tourism scenic area in J County,providing development ideas and research conclusions that are contemporary and scientific,and have positive practical value.更多还原