【作者】 刘蕊；

【导师】 王晗；

【作者基本信息】 燕山大学 ， 管理科学与工程， 2024， 硕士

【摘要】 2019年10月,《中共中央关于坚持和完善中国特色社会主义制度推进国家治理体系和治理能力现代化若干重大问题的决定》在党的十九届四中全会上通过。该文件将数据资源列为生产要素,并进一步提出了健全数据等生产要素由市场评价贡献、按贡献决定报酬的机制。数据在数字经济发展过程中发挥着重要作用,为更好地发挥数据资源的潜在价值,数据资产化成为学界关注的焦点。根据数据资产定义,数据资源成为数据资产要满足数据有价值,有明确的定价和权属明确三方面要求。全文以数据资产化为背景,结合产权经济学的相关内容,着眼于数据的产生来源,对电子商务平台内部各数据主体的利益分配问题进行了探讨。本文认为数据的产生过程与数据权属划分密切相关,并依据数据贡献度进行利益分配,丰富了电商数据利益分配的相关研究。首先,本文以电商数据为研究对象,以数据资产化为研究背景,研究电子商务平台内的数据利益分配问题。依据数据资产化要求,结合现有法律及数据产生的过程对原生数据及衍生数据进行确权分析。其次,对衍生数据进行分析,依据产权经济学的理论,确定相关的利益主体。通过构建Shapley利益分配模型,计算不同数据集的价值贡献度,从而分析各组数据集的价值贡献。最后,通过对Shapley利益分配模型进行实证检验,检验模型的稳定性和可行性。并依据劳动经济学理论,对各数据主体进行利益分配。更多还原

【Abstract】 In October 2019,the Decision of the Central Committee of the Communist Party of China on Some Major Issues Concerning Upholding and Improving the Socialist System with Chinese Characteristics and Advancing the Modernization of National Governance System and Governance Capacity was adopted at the 19 th CPC Central Committee’s Fourth Plenary Session.This document classifies data as a factor of production and further proposes a mechanism for evaluating and rewarding the contribution of data and other production factors based on market assessment.Data plays an important role in the development of the digital economy.In order to better leverage the potential value of data resources,the academic community has turned its focus to data assetization.According to the definition of data assets,data resources must meet three criteria: data value,clear pricing and clear ownership.Under the background of data assets,this paper discusses the profit distribution of each data subject within the e-commerce platform based on the economics of property rights and data origination.It holds that data ownership is intricately tied to the process of data generation,and advocates for profit distribution based on the degree of data contribution.Furthermore,the authors makes profit distribution according to the data contribution degree,which enriches the relevant research on the profit distribution of ecommerce data.Firstly,under the background of data assetization,the paper takes e-commerce data as the research object to investigate the distribution of data benefits pertaining to e-commerce platforms.Based on the requirements of data assetization,the paper combines the existing laws with the process of data generation to analyze the rights to original and derivative data.Secondly,the derivative data is analyzed.According to the theory of property economics,the relevant stakeholders are determined.Furthermore,the Shapley benefit distribution model is utilized to calculate the degree of value contribution from different data sets and analyze their respective contributions.By constructing Shapley benefit distribution model,the value contribution degree of different data sets is calculated,and the value contribution of each data set is analyzed.Finally,the Shapley benefit distribution model is empirically tested to verify the stability and feasibility of the model.According to the theory of labor economics,the benefits of each data subject are distributed.更多还原