【作者】 梁爽；

【导师】 严俊；

【作者基本信息】 吉林大学 ， 新闻与传播（专业学位）， 2024， 硕士

【摘要】 数字时代,个人表演的舞台逐渐从现实的情境转移到了社交媒体,随着微信和微博用户数量的增加,微信朋友圈和微博平台逐渐成为了用户自我呈现的新平台。社交媒体平台上印象管理往往是有选择有计划的“再中介”展示,但孤独、嫉妒、焦虑等消极情绪使得个体原本的自我呈现行为逐渐被异化,催生了反向自我呈现行为,影响人的主观幸福感。本研究在前人的研究基础上,研究大学生在社交媒体平台上的反向自我呈现行为对其主观幸福感的影响,并引入社交焦虑作为调节变量,分别探究线上社交焦虑和现实社交焦虑在大学生反向自我呈现行为和主观幸福感之间是否存在调节作用,以丰富关于反向自我呈现行为和主观幸福感的相关研究内容和研究工具,并针对大学生群体和社交媒体平台提出合理的建议,鼓励其进行合理的自我呈现,以期增强该群体的主观幸福感,带动整个社会的幸福感提升。本研究以传播理论中的拟剧论为主、媒介情境论为辅,以人格特质理论、三元交互决定论为辅建立理论框架,使用问卷调查法、统计分析法、深度访谈法的研究方法,结合广泛的文献阅读,将使用社交媒体进行自我呈现的大学生群体作为研究对象,用《社交媒体反向自我呈现策略量表》、《主观幸福感量表》、《线上社交焦虑量表》和《社交焦虑量表》对被试进行测量,通过问卷星发放问卷,筛选后剩余有效问卷405份,采用SPSS23.0软件对收集的资料进行统计处理,得出以下结论:(1)大学生社交媒体平台上反向自我呈现行为基于人口统计学因素的差异部分,在性别和专业层面没有显著差异;年龄18-24岁和24岁以上大学生的反向自我呈现行为分别显著高于18岁以下的大学生;本科生和硕士研究生的反向自我呈现行为分别显著高于专科生。(2)大学生社交媒体上反向自我呈现行为与主观幸福感存在显著负相关。(3)大学生社交焦虑与主观幸福感存在显著负相关。(4)大学生的线上社交焦虑和现实社交焦虑分别在社交媒体的反向自我呈现和主观幸福感之间起调节作用,二者都体现为当个人的社交焦虑程度高,社交媒体的反向自我呈现行为对主观幸福感呈负向作用;当个人的社交焦虑程度低,社交媒体的反向自我呈现行为对主观幸福感呈正向作用。基于上述研究结果和深度访谈结果,针对大学生群体的主观幸福感受其社交媒体平台上的反向自我呈现行为和社交焦虑影响的现实情况,笔者从三元交互决定论出发从个人情感、环境、行为三方面加以改善的措施,提出鼓励大学生充分发挥自身主观能动性在个人社交媒体平台进行个性化呈现,有利于个人自信心的增强、更多信息的获取以及亲密关系的建立;社交媒体平台从保护个人隐私、构建网络文明等方面营造良好的网络社交空间;并提出以认知行为疗法和网络认知行为干预疗法缓解大学生群体的社交焦虑感从而促进行为改变,提升主观幸福感。更多还原

【Abstract】 In the digital age,the stage for personal performance is shifting from real-life situations to social media,with the increase of the number of We Chat and Weibo users,We Chat Moments and Weibo platforms have gradually become the new platforms for users to self-present.Impression management on social media platforms is often a "re-mediation" display with a selection and plan.However,negative emotions such as loneliness,jealousy and anxiety gradually alienate the original self-presentation behavior of individuals,giving rise to reverse self-presentation behavior and affecting people’s subjective well-being.Based on previous studies,this project takes social media platforms as an example to explore the mechanism of reverse self-expression on subjective well-being,and introduces social anxiety as a moderator variable to explore whether online social anxiety and real social anxiety have a moderating effect on college students’ reverse self-presentation behavior and subjective well-being,through the implementation of this project,the relationship between reverse self-expression and subjective welfare can be further improved,and at the same time,an effective way can be provided for college graduates and social media platforms to motivate their rational expression,to encourage them to conduct reasonable self-presentation,in order to enhance the subjective well-being of the group and drive the happiness of the whole society.This study mainly uses drama theory in communication theory,media situation theory as supplement,personality theory in psychology,ternary interaction theory as supplement to establish a theoretical framework,using the research methods of questionnaire survey and statistical analysis,combined with extensive literature reading,will use social media for self-presentation of college students as the research object,with "social media reverse self-presentation strategy scale","subjective well-being scale","online social anxiety scale" and "social anxiety scale" to measure the subjects,through the questionnaire star issued questionnaires,the remaining 405 valid questionnaires,using SPSS23.0 to analyze the overall data of the recovery,the following results are obtained:(1)The reverse self-presentation behavior of college students on social media platforms is based on the differences of demographic factors,and there is no significant difference in gender and professional level;the reverse self-presentation behavior of college students aged 18-24 and over 24 is significantly higher than that of college students under 18;the reverse self-presentation behavior of undergraduates and graduates is significantly higher than that of junior college students.(2)It is found that the reverse self-expression in social media has a significant negative impact on individual subjective well-being.(3)There is a significant negative correlation between social anxiety and subjective well-being of college students.(4)The online social anxiety and real social anxiety of college students play a moderating role between the reverse self-presentation behavior of social media and subjective well-being,which is reflected in that when the degree of social anxiety is high,there is a significant positive correlation between reverse self-expression and individual health level in social media;when the degree of social anxiety is low,the reverse self-presentation behavior of social media has a positive effect on subjective well-being.Based on the above research results,aiming at the reality of college students’ subjective well-being affected by their reverse self-presentation behavior and social anxiety on social media platforms,the author proposes to improve the measures from three aspects of personal emotion,environment and behavior from the perspective of ternary interaction theory.更多还原