【作者】 白雪；

【导师】 周大勇；

【作者基本信息】 吉林大学 ， 新闻与传播（专业学位）， 2024， 硕士

【摘要】 媒介技术的不断变革与发展驱使短视频这种新的媒介形式应运而生。短视频因碎片化、易分享、制作门槛低等特点开始逐步兴起,并依托社交媒体的发展,迅速成为当下最有影响力和吸引力的媒介之一。过往“被叙述”的东北新农人掌握了自我言说的平台和发声的渠道。创作者通过短视频的形式重构了地域美食、乡村小院、乡间田野、乡土人情等碎片化乡村社会景观,传递东北乡村形象,展现东北新农人风貌。深度媒介化的时代,耕耘在田间地头的东北新农人操作起新的“农具”——短视频,呈现乡土生活的媒介景观,改变了东北乡村刻板印象的同时也推动了东北乡村经济增长。研究的创新点在于从媒介可供性这一视角出发,以东北新农人短视频为研究对象。采用案例分析、参与式观察、深度访谈和内容分析等研究方法,深度探析东北新农人短视频传播现状、视频内容叙事、传播机制等问题,力求探究东北乡村传播的新路径和新思维。研究发现东北新农人短视频在内容方面呈现视频主题日常化、角色构成老龄化、方言普通话穿插、穿着打扮东北化等特点。视频内容丰富多样,从不同的方面展现出新时代东北乡村和东北农人形象。研究认为,短视频平台的快速发展为东北新农人短视频创作者提供了生产可供性、移动可供性、社交可供性三方面可供性支持,一是创作者借助短视频平台提供的生产可供性的支持,积极地参与到视频的内容生产中;二是借助短视频平台提供的移动可供性,依据大数据技术打造兴趣电商,助力东北乡村经济增长;三是借助短视频平台的社交可供性,展现出东北乡村朴素的人文景观,形成圈层认同感。东北新农人短视频创作者借助短视频平台建构了悠闲美丽的乡村生活、更新人们对东北乡村落后农业生产方式的印象、塑造了温暖和谐的东北人文景观,媒介赋予内容创作者传播东北乡村故事,建设数字东北乡村的更多可能。研究表明,短视频平台提供的可供性为东北新农人短视频传播东北乡村文化和建构东北乡村空间等方面做出了突出贡献,极大地改变了人们过去对东北乡村落后、贫困的固有印象。然而,在东北新农人短视频质量参差不齐的影响下,也存在着创作者以流量为导向丧失自我、迎合城市消费者“审丑”心理、身份认同出现混乱等一系列的问题,其带来的负面影响不可忽视。在东北新农人短视频快速繁荣的背后,如何厘清市场,建构真实且富有内涵的东北乡村图景,这是我们应该去深入思考的问题。更多还原

【Abstract】 The continuous change and development of media technology drives short video,a new media form,to emerge.Short video began to rise gradually due to the characteristics of fragmentation,easy sharing and low production threshold,and relying on the development of social media,it quickly became one of the most influential and attractive media.In the past,the "narrated" new farmers in Northeast China have mastered the platform and channel of self-speech.In the form of short videos,the creators reconstructed the fragmented rural social landscape such as regional food,rural courtyards,rural fields,and local human feelings to convey the image of Northeast villages and show the style of new farmers in Northeast China.In the era of deep media,the new farmers working in the fields in Northeast China operate a new "farm tool"-short video,which presents the media landscape of local life,changes the stereotype of the Northeast countryside,and promotes the economic growth of the Northeast countryside.The innovation point of this research is to take short videos of new farmers in northeast China as the research object from the perspective of media availability.Using the research methods of case analysis,participatory observation,in-depth interview and content analysis,this paper deeply analyzes the status quo of short video communication of new farmers in Northeast China,video content narration and communication mechanism,and strives to explore the new path and new thinking of rural communication in Northeast China.It is found that the short videos of new farmers in Northeast China show some characteristics in terms of content,such as the daily theme of the video,the aging of the role composition,the interpenetration of dialects and Putonghua,and the northeast dressing.The video content is rich and diverse,showing the image of Northeast villages and farmers in the new era from different aspects.According to the research,the rapid development of short video platforms has provided the short video creators of new farmers in Northeast China with three aspects of production availability,mobile availability and social availability.First,with the support of production availability provided by short video platforms,creators actively participate in video content production;Second,with the help of mobile availability provided by short video platforms,interest-based e-commerce is built based on big data technology to help the economic growth of Northeast rural areas;Third,with the social availability of short video platforms,it shows the simple cultural landscape of northeast villages and forms a sense of circle identity.Short video creators of new farmers in Northeast China use the short video platform to build a leisurely and beautiful rural life,update people’s impression of backward agricultural production methods in Northeast China,and shape a warm and harmonious cultural landscape in Northeast China.Media give content creators more possibilities to spread stories of Northeast China and build digital Northeast China.The research shows that the availability of short video platforms has made outstanding contributions to the dissemination of Northeast rural culture and the construction of northeast rural space for new farmers in Northeast China,and has greatly changed people’s inherent impression of backward and poor Northeast China in the past.However,under the influence of uneven quality of short video of new farmers in Northeast China,there are also a series of problems such as creators’ loss of self-oriented traffic,catering to urban consumers’ "ugliness" psychology,and confusion of identity,which can not be ignored.Behind the rapid prosperity of short videos of new farmers in Northeast China,how to clarify the market and construct a true and rich picture of Northeast China’s countryside is a problem we should think deeply about.更多还原