【作者】 周斌；

【导师】 朱秀梅；

【作者基本信息】 吉林大学 ， 技术经济及管理， 2024， 硕士

【摘要】 在当前复杂、多变、竞争日益激烈的市场环境中,企业价值创造活动的模式、过程和结果已逐渐成为影响其生存发展的关键因素。一方面,后疫情时代初期整个社会的消费能力尚处于恢复阶段,市场竞争加剧,企业的价值转化过程面临挑战。另一方面,创新迭代速度不断加快,企业价值创造活动所面临的难度和风险与日俱增。因此,传统封闭式、线性化和以商品为主导逻辑的价值创造模式难以完全适应企业当前发展需要。开放式、交互性和以服务为主导逻辑的价值创造模式正成为时代所需。平台生态系统作为一种新兴的、跨界的、协同创新的复杂适应系统和价值创造网络正崭露头角。数字平台作为这一生态系统的核心载体,更是为企业的价值创造过程提供了强大支撑。借助数字平台,企业不仅可以发现创业机会,而且能够创造创业机会,并借助创业机会推动价值涌现。但是,当前我国为数众多的企业却限于数字平台能力,未能充分发挥数字平台在创业机会发现与创造以及企业价值涌现等方面的巨大潜力。因此,成为平台嵌入企业,借助数字平台能力提升发现和创造创业机会的水平以驱动企业价值涌现,已成为这部分企业发展所面临的重要课题。鉴于此,本文基于复杂适应系统理论、涌现理论和创业机会观,以平台嵌入企业为研究对象,构建了一个以数字平台能力为起点、创业机会发现和创造为中介、企业价值涌现为结果、平台多主体协同治理为调节的研究模型。围绕这一研究模型框架,在系统梳理关键变量相关文献的基础上,共计提出9条研究假设,之后围绕研究假设进一步梳理和筛选国内外的成熟量表,以来源于管理学研究领域高质量文献的成熟量表为基础,通过问卷调查法收集数据,最后基于291份来自我国平台嵌入企业中高层管理者的有效问卷数据,利用SPSS 26和AMOS 24软件及其相应的统计学方法进行数据分析以检验假设。通过理论分析与数据验证,本文得出以下主要结论:(1)平台嵌入企业的数字平台能力对企业价值涌现具有正向影响;(2)平台嵌入企业的数字平台能力对创业机会发现具有正向影响;(3)平台嵌入企业的数字平台能力对创业机会创造具有正向影响;(4)创业机会发现对企业价值涌现具有正向影响;(5)创业机会创造对企业价值涌现具有正向影响;(6)创业机会发现在平台嵌入企业的数字平台能力和企业价值涌现之间起中介作用;(7)创业机会创造在平台嵌入企业的数字平台能力和企业价值涌现之间起中介作用;(8)平台多主体协同治理正向调节平台嵌入企业的数字平台能力与创业机会发现之间的关系;(9)平台多主体协同治理对平台嵌入企业的数字平台能力与创业机会创造之间关系的正向调节作用不显著。本文详细论述了数字平台能力与价值涌现的关系机理,既丰富了价值涌现影响因素的研究,也拓展了数字平台能力的作用研究。此外还关注到平台生态系统情境下,创业机会发现与创造、平台多主体协同治理所发挥的重要作用。通过这一研究,不仅能够补充和丰富现有研究,而且能为平台嵌入企业的实践提供指导,帮助它们在数字时代更有效地发现和利用创业机会,实现价值涌现。更多还原

【Abstract】 In the current complex,changeable and increasingly competitive market environment,the mode,process and result of enterprise value creation activities have gradually become the key factors affecting its survival and development.On the one hand,affected by COVID-19’s epidemic situation,the consumption power of the whole society is still in the recovery stage in the early post-epidemic era,and the value transformation process of enterprises is facing great challenges,and market competition is becoming increasingly fierce.On the other hand,the speed of innovation is accelerating,which leads to the increasing difficulties and risks faced by enterprise value creation activities.Therefore,the traditional closed,linear and commodity-oriented value creation model has been difficult to meet the needs of enterprise growth in the current environment.The value creation model of openness,interaction and service-oriented logic has become the needs of the times.Platform ecosystem,as a new,cross-border,collaborative innovation complex adaptive system and value creation network,is gradually emerging.As the core carrier of this ecosystem,digital platform provides a strong support for the value creation process of enterprises by integrating resources such as digital information,digital technology and digital agents.With the help of digital platforms,enterprises can not only insight and grasp the development of entrepreneurial opportunities,but also stimulate and create new entrepreneurial opportunities,and promote the maximization of corporate value with the help of entrepreneurial opportunities.However,at present,a large number of enterprises in China are difficult to give full play to the huge potential of digital platforms in the discovery and creation of entrepreneurial opportunities and enterprise value creation due to lack of digital platform capability.Therefore,how to become a platform embedded enterprise,improve its own level and ability to discover and create entrepreneurial opportunities with the help of digital platform capabilities,drive enterprise value creation,and realize value emergence has become an important issue for the development of these enterprises.However,at present,there is a lack of relevant research on the relationship mechanism among digital platform capability,entrepreneurial opportunity discovery and creation,and enterprise value emergence.In view of this,this paper takes the platform embedded enterprise as the research object based on the opportunity view of complex adaptive system theory,emergence theory and entrepreneurship theory.This paper constructs a comprehensive model which takes the capability of digital platform as the starting point,the discovery and creation of entrepreneurial opportunities as the intermediary,the emergence of enterprise value as the result,and platform multi-agent collaborative governance as a moderating variable.Based on this research framework and systematic review of the literature on key variables,this paper proposes 9 research hypotheses.Based on the research hypothesis,the maturity scale at home and abroad is further sorted out and screened,and the questionnaire in this paper is translated and modified based on the opinions of experts and scholars and the pre-investigation results.Data were collected through questionnaire survey.Based on 291 valid questionnaire feedback data from middle and senior managers of enterprises embedded in the platform in China,SPSS26 and AMOS 24 software and corresponding statistical methods were used for data analysis to test the hypothesis.The main conclusions of this paper are as follows:(1)The digital platform capability of the platform embedded in the enterprise has a positive impact on the emergence of enterprise value;(2)The digital platform capability of the enterprise embedded in the platform has a positive impact on the discovery of entrepreneurial opportunities;(3)The digital platform capability of the platform embedded in the enterprise has a positive impact on the creation of entrepreneurial opportunities;(4)The discovery of entrepreneurial opportunities has a positive impact on the emergence of enterprise value;(5)The creation of entrepreneurial opportunities has a positive impact on the value emergence of enterprises;(6)Entrepreneurial opportunity discovery acts as an intermediary between the digital platform capability of the enterprise embedded in the platform and the emergence of enterprise value;(7)Entrepreneurial opportunity creation acts as an intermediary between the digital platform capability of the platform embedded in the enterprise and the emergence of enterprise value;(8)Platform multi-agent collaborative governance positively regulates the relationship between the digital platform capability and entrepreneurial opportunity discovery;(9)The positive regulating effect of platform multi-agent collaborative governance on the relationship between digital platform capability and entrepreneurial opportunity creation of platform embedded enterprises is not significant.This paper discusses the relationship between digital platform capability and value emergence in detail,which not only enriches the research on the influencing factors of value emergence,but also expands the research on the role of digital platform capability.In addition,it also pays attention to the important role of entrepreneurial opportunity discovery and creation and the collaborative governance of platform multi-entities in the context of platform ecosystem.Through this research,we are not only able to complement and enrich existing research,but also provide guidance on the practices of platform-embedded enterprises to help them more effectively identify and leverage entrepreneurial opportunities to maximize value in the digital age.更多还原