【作者】 袁峰；

【导师】 祁顺生；

【作者基本信息】 湖南大学 ， 工商管理硕士（MBA）（专业学位）， 2022， 硕士

【摘要】 株洲中车时代电气股份有限公司(下称“中车时代电气”)成立于2005年,前身是中车株洲电力机车研究所,是中国中车集团下属上市公司。在全国范围内,中车时代电气是唯一自主掌握轨道交通核心技术并能够大批量使用的企业。公司轨道交通电气系统近年来国内市场占有率蝉联榜首,是目前产品轨道交通行业中产品谱系最全,企业综合实力最雄厚,行业品牌最具知名度的核心系统供应商。得益于国家在轨道交通领域的持续投资,中车时代电气年销售收入从2011年的71亿元增长到2019年的163亿元。但2020年以来,中国铁路总公司减少了机车和货车的采购,导致公司近两年的增长出现明显放缓,公司经营面临巨大的压力。通过对国家轨道交通投资规划进行分析,国家在轨道交通装备领域投资将保持平稳,这将导致中车时代电气在未来几年经营业绩面临下滑风险。本文从中车时代电气面临的国际化问题出发,运用战略管理的成熟理论与研究工具(如PEST分析、五力模型等),通过对中车时代电气面临的国际政治、经济、法律、技术、文化,以及国际轨道交通行业等环境的分析,总结企业面临的机会与威胁。对中车时代电气内部的经营现状、管理结构、人力资源、技术能力、生产能力、全球售后服务能力、产品质量管控能力等的研究,归纳出企业的优势与劣势。利用SWOT综合因素分析,对中车时代电气国际化战略进行系统的分析研究,提出中车时代电气的国际化战略方案,公司应在美国、澳大利亚、印度、巴西重点市场,印尼、加纳、土耳其等关注市场从优化海外营销网络、联动经营战略客户、利用投资建设与资本运作、提升本地化经营能力、健全配套支撑体系、促进海外品牌推广、打造多样人才队伍等方面进行国际化战略实施。通过优化组织架构和管控模式、优化资源配置、强化供应链管理、加强企业制度建设和企业文化建设、强化信息化体系、加强风险防范等几个方面制定相应措施,保障中车时代电气国际化战略方案的实施。本文通过对中车时代电气的国际化战略进行分析,明确其国际化战略定位和战略实施的路径及策略,对公司推进国际化具有现实指导意义。同时以中国中车为代表的国内轨道交通装备企业正在加大境外市场的开拓,通过对中车时代电气的国际化战略研究,为国内轨道交通装备企业的国际化发展提供一定的参考,也为纷纷走出国门走向世界的国内企业国际化之路提供理论和实践借鉴。更多还原

【Abstract】 Established in 2005,CRRC Times Electric Co.,LTD.(hereinafter referred to as "CRRC Times Electric"),formerly known as CRRC Zhuzhou Electric Locomotive Research Institute,is a listed company under CRRC Group.In the whole country,CRRC Time Electric is the only enterprise that independently masters the core technology of rail transit and can use it in large quant ities.In recent years,the company’s share in the domestic market of rail transit electrical system has been the first place,and it is the core system supplier with the most complete product pedigree,the strongest comprehensive strength and the most wel l-known brand in the rail transit industry.Thanks to the country’s continued investment in the rail transit sector,CRRC Time Electric’s annual sales revenue grew from 7.1 billion yuan in 2011 to 16.3billion yuan in 2019.However,since 2020,China Railw ay Corporation has reduced the purchase of locomotives and trucks,resulting in a significant slowdown in the company’s growth in the past two years,and the company’s operation is facing great pressure.Based on the analysis of the national rail transit i nvestment plan,the national investment in rail transit equipment will remain stable,which will lead to the business performance of CRRC Time Electric will face the risk of decline in the next few years.This paper starts from the internationalization pro blems faced by the CNRC era Electric,uses the mature theories and research tools of strategic management(such as PEST analysis,five forces model,etc.),analyzes the international political,economic,legal,technological,cultural and international rai l transit industry environment faced by the CNRC era Electric,and summarizes the opportunities and threats faced by the company.The advantages and disadvantages of CRRC Time Electric are summarized by studying its internal operating status,management st ructure,human resources,technical capacity,production capacity,global after-sales service capacity,product quality control capacity,etc.SWOT comprehensive factor analysis is used to systematically analyze and study the internationalization strategy of CRRC Time Electric,and put forward the internationalization strategy plan of CRRC Time Electric.The company should be in the key markets of the United States,Australia,India and Brazil.Indonesia,Ghana,Turkey and other countries focus on the marke t to optimize the overseas marketing network,linkage management of strategic customers,the use of investment construction and capital operation,improve the ability of localized management,improve the supporting system,promote overseas brand promotion,build a diverse talent team and other aspects of the implementation of internationalization strategy.By optimizing the organizational structure and management mode,optimizing the allocation of resources,strengthening the supply chain management,strengthening the construction of enterprise system and enterprise culture,strengthening the information system,strengthening the risk prevention and other aspects of the corresponding measures to ensure the implementation of CRRC Era Electric internationalization strategy plan.Based on the analysis of CRRC Time Electric’s internationalization strategy,this paper makes clear its internationalization strategic positioning and the path and strategy of strategy implementation,which has practical guiding signifi cance for the company to promote internationalization.At the same time,domestic rail transit equipment enterprises represented by CRRC are expanding their exploration of overseas markets.Through the research on the internationalization strategy of CRRC Era Electric,it provides certain reference for the internationalization development of domestic rail transit equipment enterprises,and also provides theoretical and practical reference for the internationalization road of domestic enterprises that have g one abroad to the world.更多还原