【作者】 王玥；

【导师】 杨勇；

【作者基本信息】 华东师范大学 ， 旅游管理硕士（专业学位）， 2023， 硕士

【摘要】 历史名人文化资源作为重要的文化旅游资源,具备巨大的开发潜力和价值。我们国家有着深厚的历史文化底蕴,孕育了众多立功创业、开创历史的历史文化名人。尽管他们已经随着时间流逝而消失在历史长河中,但他们给后人留下了无数珍贵的财富。历史文化名人的独特性和唯一性,在历史的洗礼下,其精神价值尤为突出。同时,这些历经千年的文化资源富含智慧和吸引力,引人瞩目。对于一个地区来说,合理开发和运作名人文化资源,不仅能够保护文化,还能推动当地旅游业的发展。马鞍山市是李白长居及终老之地,拥有独特的李白文化资源。将李白文化与旅游产业相结合,深度挖掘并利用各类李白文化旅游资源,开发出具有历史内涵和时代特色的文化旅游产品,既有利于文化的传承和保护,还能推动区域文化旅游的交流和发展,对于促进乡村振兴、实现共同富裕具有深远的意义。本论文以马鞍山李白文化旅游产品开发为主题,首先对文化旅游、历史名人文化旅游、旅游产品的概念进行研究。其次,依据RMP理论、产业融合理论和游客感知理论作为理论基础,从马鞍山李白文化旅游发展的实际出发,结合问卷调查深入分析了当地李白文化旅游产品现状,剖析了存在的问题。最后,提出应坚持市场化导向原则,差异化、特色化地开发李白文化旅游产品;注重旅游产品的层次性,布局提高型发展型产品;加快产业深度融合,开发组合型旅游产品;重视品牌培育,优化市场营销;优化顶层设计,做好配套服务,推动马鞍山市旅游提质增效。最终得以推动当地李白文化旅游的创新性转化和创造性发展,进一步促进当地文化旅游业的繁荣发展。更多还原

【Abstract】 As an important cultural tourism resource,historical celebrities’ cultural resources have enormous development potential and value.Our country has a profound historical and cultural heritage,nurturing numerous historical and cultural celebrities who have made contributions,started businesses,and created history.Although they have disappeared into the long river of history with the passage of time,they have left countless precious treasures for future generations.The uniqueness and uniqueness of historical and cultural celebrities are particularly prominent in their spiritual value under the baptism of history.At the same time,these millennium old cultural resources are rich in wisdom and attractiveness,attracting attention.For a region,reasonable development and operation of celebrity cultural resources can not only protect culture but also promote the development of local tourism.Ma’anshan City is the place where Li Bai lived and passed away,with unique Li Bai cultural resources.Combining Li Bai culture with the tourism industry,deeply exploring and utilizing various Li Bai cultural tourism resources,and developing cultural tourism products with historical connotations and era characteristics,is not only conducive to the inheritance and protection of culture,but also promotes the exchange and development of regional cultural tourism,which has profound significance for promoting rural revitalization and achieving common prosperity.This paper focuses on the development of Ma’anshan Li Bai cultural tourism products,and first studies the concepts of cultural tourism,historical celebrity cultural tourism,and tourism products.Secondly,based on the RMP theory,industry integration theory,and tourist perception theory,starting from the actual development of Li Bai cultural tourism in Ma’anshan,combined with a questionnaire survey,the current situation of local Li Bai cultural tourism products was analyzed in depth,and the existing problems were analyzed.Finally,it is proposed to adhere to the market-oriented principle and develop Li Bai cultural tourism products in a differentiated and distinctive manner;Pay attention to the hierarchy of tourism products and layout improvement oriented development oriented products;Accelerate the deep integration of industries and develop combination tourism products;Emphasize brand cultivation and optimize marketing;Optimize top-level design,provide supporting services,and promote the improvement of tourism quality and efficiency in Ma’anshan City.Ultimately,it can promote the innovative transformation and creative development of local Li Bai cultural tourism,further promoting the prosperity and development of the local cultural tourism industry.更多还原