【作者】 张振华；

【导师】 张倩；

【作者基本信息】 哈尔滨工程大学 ， 工商管理硕士（MBA）（专业学位）， 2023， 硕士

【摘要】 在数字化转型时代和后疫情时代,民营企业经历着前所未有的市场考验,战略模式、组织流程、信息管理、人才流失等都面临着不少挑战。在现代企业管理中,建立完善的激励体系,是关乎企业生存发展的关键措施之一,对提升企业和人员生产率至关重要。未来民营企业要想实现可持续的发展和盈利,就必须掌握人才优势,最大限度挖掘员工潜力,激发员工内在工作动机,进而提高企业创新能力和生产率。HT海洋化工集团公司目前面临人工成本攀升,员工效率下降等问题,人才培养和人才激励尤为重要,因此制定切实可行的激励体系方案,发挥人的价值,使企业能够持续高效地发展,是HT海洋化工集团公司迫切需要研究和解决的重大问题。本文首先通过综合检索和梳理激励方面的文献资料,对员工激励问题的研究成果进行了详尽的分析和总结,并获取了有关员工激励的关键信息。其次,基于现有的激励理论,运用问卷调查和关键员工访谈等方法,对HT海洋化工集团公司现行的激励体系进行了深入分析,揭示了存在的问题及其成因,包括薪酬福利不合理、晋升机制缺乏透明度、培训激励不足、精神文化激励不充分等方面。在此基础上,本文进一步提出了HT海洋化工集团公司激励体系优化的原则和目标,并制定了一系列激励体系优化策略。这些策略包括改善薪酬福利激励、重视员工成长的晋升激励、改进培训激励、加强留住人才的精神和文化激励等。通过优化后的激励体系,使其内容更加丰富、更具有关联性,能够更好地激发员工的积极性和动力。为了确保这些激励措施能够有效实施,本文还提出了相应的保障措施,包括完善物质激励、搭建人力资源数字化平台、建立反馈机制、完善制度保障等,以确保优化后的员工激励体系能够落地生效。更多还原

【Abstract】 In the era of digital transformation and the post-epidemic era,private enterprises have experienced unprecedented market tests,and they are faced with many challenges in their strategic model,organizational process,information management,brain drain and so on.In the modern enterprise management,the establishment of a perfect incentive system is one of the key measures related to the survival and development of enterprises,and it is crucial to improve the productivity of enterprises and personnel.In the future,if private enterprises want to achieve sustainable development and profit,they must master the talent advantages,maximize the potential of employees,stimulate their internal work motivation,and then improve the innovation and productivity of enterprises.At present,HT Marine Chemical Group is faced with problems such as rising labor cost and declining employee efficiency,and talent training and talent incentive are particularly important.Therefore,it is urgent for HT Group company to develop feasible incentive system plan,give full play to the value of people and make the enterprise develop continuously and efficiently.Firstly,this paper analyzes and summarizes the research results on employee motivation by searching and combing the literature on employee motivation.Secondly,under the guidance of the existing motivation theory,through questionnaire survey and key employee interview,the paper analyzes the current incentive system of HT Marine Chemical Group,analyzes the problems and causes in the incentive system of HT Marine Chemical Group.Finally,the paper puts forward the principles and objectives of the incentive system optimization of HT Marine Chemical group,and formulates the incentive system optimization strategies including improve compensation and benefits incentives,promotion incentive,training incentive and strengthening incentive measures,it makes the optimized incentive scheme more abundant and relevant,and puts forward the guarantee measures for the employee’s incentive strategy.更多还原