【作者】 王颖；

【导师】 朱宝琳；

【作者基本信息】 东北大学 ， 物流工程（专业学位）， 2022， 硕士

【摘要】 随着网络的飞速发展和移动支付的日益更新,各种销售渠道层出不穷,同时渠道之间的距离也在不断缩断,全渠道应运而生,全渠道的发展为消费者带来不同渠道无差别的购物体验。“线上下单,线下取货”(BOPS)是一种典型全渠道模式,指消费者通过在线平台下单后,前往线下实体店自提商品的购物方式,不需支付物流配送费用且不需过长等待即可获得商品。2016年天猫购物狂欢节期间,优衣库推出BOPS服务,缓解了线上渠道订单暴增产生的发货压力,之后Zara等快时尚品牌纷纷效仿,苏宁、沃尔玛、盒马鲜生等大型零售企业也投身其中。BOPS为消费者提供了新型购物渠道,让消费者享受到不同场景下一站式购物的体验,同时也给全渠道供应链管理带来更多挑战。本文分别构建了不确定下考虑零售商BOPS的全渠道供应链库存模型和不确定下考虑零售商和制造商BOPS的全渠道供应链库存模型,求解出分散和集中情况下制造商和零售商的最优库存决策,并分别建立了基于BOPS的全渠道供应链契约协调模型,证明了联合契约可实现基于BOPS的全渠道供应链协调,分析了产出不确定、需求不确定、BOPS渠道消费者比例对决策变量及期望利润的影响,得到使供应链协调的契约参数应满足的条件。研究表明:市场需求不确定和制造商产出不确定会提高供应链的库存风险;鼓励消费者通过BOPS渠道购物,可以刺激产品需求的增长,促使库存量增大,实现供应链利润的提升;通过联合契约对基于BOPS的全渠道供应链进行协调,使零售商和制造商达成“双赢”目标,提高供应链整体竞争力。更多还原

【Abstract】 With the rapid development of network and the updating of mobile payment,various sales channels appear in endlessly and the distance among channels is shrinking.Then omni-channel emerges.The development of omni-channel brings consumers a seamless shopping experience."Buy Online and Pick-up in Store"(BOPS)is a typical omni-channel mode,which means that after placing an order online,consumers can choose to pick up the goods from offline stores.They can get the goods without paying logistics fees and waiting too long.During the Tmall Shopping Carnival in 2016,Uniqlo launched BOPS service,which relieved the delivery pressure caused by the surge of online channel orders.Then fast fashion brands such as Zara followed,and retail enterprises such as Suning,Wal-Mart and Hema also joined in.BOPS provides consumers with a new shopping channel,allowing them to enjoy one-stop shopping experience in different scenarios.BOPS also brings more challenges to omni-channel supply chain management.In this paper,an omni-channel supply chain inventory model considering retailers’ BOPS under uncertainty and an omni-channel supply chain inventory model considering retailers’ and manufacturers’ BOPS under uncertainty are constructed respectively.The optimal inventory decisions of supply chain members under decentralized and centralized conditions are obtained through model derivation,and a supply chain contract coordination model is established.It is proved that the combined contract of revenue sharing and repurchase can coordinate omnichannel supply chain based on BOPS,and the influences of uncertain output,uncertain demand and BOPS channel consumers ratio on decision variables and expected profits are analyzed,then the conditions that contract parameters should meet for supply chain coordination are obtained.The research shows that the uncertainty of market demand and manufacturer’s output will increase the inventory risk of supply chain.Encouraging consumers to shop through BOPS channel can stimulate the growth of product demand,increase inventory and improve supply chain profits.Through the combined contract to coordinate the omni-channel supply chain based on BOPS,retailers and manufacturers can achieve a "win-win" goal and improve the overall competitiveness of the supply chain.更多还原