【作者】 王慧；

【导师】 廖卫民；

【作者基本信息】 东北财经大学 ， 新闻与传播（专业学位）， 2023， 硕士

【摘要】 随着数字技术的革新,媒介平台的出现与普及不断为受众“赋权”,平民化的叙述成为常事,束之高阁的话语权随之下放,由此衍生出新的话语社区,高质量原创内容成为各大社交平台的核心资源,重塑公共领域。女性可以依托数字媒介积极参与社会交往,能动性的利用网络社群的机制,发出自己的声音,形成力量集聚。媒介技术的变革带来的全球媒介生态变革,推动女性主义发展的走向。数字化平台具有广阔的潜力,它可以连接不同的地域和民族,提供线上空间广泛传播女性主义思想,塑造关于性别和性别歧视的新讨论方式,以及产生新颖的抗议方式。数字媒体空间改变了人们的沟通方式和全球各地的行动主义形式,进而在线上与线下共同地影响着女性主义的发展,提供了新的实践活动“场地”。数字女性主义的实践活动,也将女性边缘化的议题重新拉回到人们的视线当中。数字女性主义的重要贡献是标签运动,像是#MeToo运动,呼吁社会关注工作场所发生的性侵犯,分享她们如何克服性暴力以及在遭受性骚扰或暴力时该怎么做,后来这一运动也推进了中国女性议题的进程。还有#WhylStayed运动,呼吁社会关注家庭暴力下受侵害的妇女的关注,目的是结束家庭暴力中的幸存者所承受的污名化。以及#PrettyPeriod运动,呼吁社会关注对有色人种女性的歧视等等。中国标签运动,最早可以追溯至2012年,年轻的中国女性们已经开始在新浪微博上反对性别不平等与性别歧视。2012年,微博上的裸胸反家暴行动可以被视为中国数字女性主义发展的首个里程碑,微博上相关的标签行动被视为是草根女性主义行动的复兴。作为全球新一代数字女权运动新浪潮的重要组成部分,过去数年间中国年轻女性的线上活动与其他国家的数字女性主义行动具有一些共通性。例如关注个人议题,以及强调能见性、联结性与个体性。当社会问题在社交媒体上共享和互动时,就会发生标签行动,成千上万的人使用相同的主题标签,然后允许其他人仅通过搜索主题标签,即可轻松的参与交往、讨论社会运动。但目前对国内数字女性主义的相关研究并不多,尤其是涉及具体个案,国内大部分研究仍然将关注点集中在女性主义标签运动或者是女性主义传播群体的宏观视角。但其实在社交媒体平台上有许多创作者以女性主义为话题,创作涉及不同的女性敏感议题内容,穿梭在风口浪尖的话题,以自己的勇气和实力去传播女性主义思想,她们呈现出包容性和探索性。她们在数字媒体上形成得别样图景,更令人想要去探究她们的具体路径是怎样的,如何去输出自己的内容?以怎样的形式去呈现?这其中有没有逻辑可循?根据以上的思考着手写本文内容。文章的主要内容分为五个部分,第一部分主要通过文献分析法,对数字女性主义的研究背景资料以及国内外的文献搜集,对第四次浪潮下的数字女性主义的发展有一个初步的了解。第二部分对本文中出现的关键概念明晰,对本次研究对象“Alex绝对是个妞儿”账号状况进行叙述。第三部分通过内容分析法,对本次研究博主发布的小红书、微博、B站三个平台的内容数据进行分析和对比。第四部分是根据第三部分的分析结果,总结出数字女性主义博主的实践逻辑路径,以矩形逻辑图的形式呈现,并进行阐释。第五部分,对在研究过程中观察到的问题以及感悟到的启示进行总结。更多还原

【Abstract】 With the innovation of digital technology,the emergence and popularization of media platforms continue to "empower" the audience,and the popular narration becomes a common thing,and the power of discourse is devolved accordingly.Thus,new discourse communities are derived,and high-quality original content becomes the core resources of major social platforms,reshaping the public sphere.Women can rely on digital media to actively participate in social communication,and actively use the mechanism of network community to voice their own voices and form power gathering.The change of media technology brings about the change of global media ecology,which promotes the development trend of feminism.Digital platforms have the potential to connect different regions and ethnic groups,provide an online space to spread feminist ideas widely,shape new discussions about gender and sexism,and generate novel forms of protest.The digital media space has changed the way people communicate and the forms of activism around the world,thereby influencing feminism both online and offline,providing a new "venue" for practical activities.The practice of digital feminism also brings the issue of women’s marginalization back to people’s attention.An important contribution of digital feminism is the hashtag movement,like#MeToo,which calls attention to sexual assault in the workplace,shares how they overcome sexual violence and what to do if they are subjected to sexual harassment or violence,and later advances the process of women’s issues in China.There is also the#WhylStayed campaign,which calls attention to the concerns of women who are victims of domestic violence,with the aim of ending the stigma attached to survivors of domestic violence.And the#PrettyPeriod movement to call attention to discrimination against women of color and more.China’s hashtag movement,which dates back to 2012,has seen young Chinese women taking to Sina Weibo to fight gender inequality and discrimination.The topless anti-domestic violence campaign on Weibo in 2012 can be seen as the first milestone in the development of digital feminism in China.The hashtag movement on Weibo is seen as a revival of grassroots feminist activism.As an important part of a new wave of global digital feminism,the online activities of young women in China over the past few years share some similarities with digital feminist activism in other countries.For example,it focuses on personal issues and emphasizes hyper-visibility,connectedness and individuality.Hashtag action occurs when social issues are shared and interacted with on social media,where thousands of people use the same hashtag and then allow others to easily engage and discuss social movements simply by searching for the hashtag.However,there are not many relevant researches on domestic digital feminism at present,especially involving specific cases.Most domestic researches still focus on the feminist label movement or the macro perspective of feminist communication groups.But in fact,many creators on social media platforms take feminism as the topic,create content involving different sensitive issues of women,shuttle through the hot topics,and spread feminist ideas with their own courage and strength,showing inclusiveness and exploration.They form a different picture on digital media,which makes us want to explore their specific path and how to output their own content.In what form?Is there any logic to this?Proceed to write this article based on the above considerations.The main content of this article is divided into five parts.In the first part,through literature analysis,the background information of the current research on digital feminism and the collection of current domestic and foreign literature has a preliminary understanding of the development of digital feminism under the current fourth wave.The second part clarifies the key concepts in this paper and describes the account status of the research object "Alex is definitely a girl".The third part,through the content analysis method,analyzes and compares the content data of Little Red book,Micro blog and Bilibili published by the bloggers in this study.The fourth part,based on the analysis results of the third part,summarizes the practical logical path of digital feminist bloggers,presents it in the form of rectangular logic graph,and interprets it.The fifth part will summarize the problems observed and inspirations perceived in the research process.更多还原