【作者】 李晶晶；

【导师】 师岚；

【作者基本信息】 东北财经大学 ， 新闻与传播（专业学位）， 2023， 硕士

【摘要】 随着经济的进步以及社会环境的影响,如今人们更加关注身体健康问题,健身文化得以广泛传播。相比于传统的线下健身,近年来线上健身的热度居高不下,人们可以不受空间的限制在家就完成健身活动,居家健身提高了人们日常健身的便捷性,满足了广大群众对居家健身的需求,使人们足不出户就可以获得科学的健身方法,推动了全民健身的发展趋势。在新媒体环境下,抖音等短视频平台迅速发展,网络直播凭借高互动性吸引了大批用户,移动视频直播时代已经来临,“直播+健身”的模式成为传统健身行业发展的突破口。健身直播作为一种全新的健身模式正在潜移默化地影响着人们的生活方式,甚至成为当下热门话题。就目前的研究成果来看,学者对于健身直播的走红因素、传播策略以及情感陪伴作用有一定研究,但相关文章数量不多,并且从符号互动论角度来分析健身直播的文章少之又少。本文对有关健身直播的文献进行搜集整理,以符号互动论为理论基础,以当下爆火的抖音直播平台中人气较高、粉丝较多的头部健身主播为例,对健身直播中的互动行为以及自我建构进行分析研究,发现健身直播中存在的问题,探讨健身直播符号互动背后的意义,期望能为健身直播研究开辟新思路。本文主要分为六个章节。第一章绪论部分介绍了本文的选题背景、研究意义、研究现状、研究方法以及理论基础;第二章是关于健身直播的概述以及典型案例介绍;第三章阐述了健身直播中的符号互动体系的构成,包括人物符号、内容符号以及情境符号;第四章介绍健身直播中的符号建构策略,讨论主播与受众在健身直播中的自我建构,如何通过主我与客我的交流互动从而形成新的自我,以及如何在直播间实现自我身份的重构;第五章探讨健身直播符号互动背后的意义;第六章指出健身直播互动中存在的问题并给出相应的改进建议。更多还原

【Abstract】 With the development of the economy and the influence of the social environment,people now pay more attention to physical health issues,fitness culture has been widely spread.Compared with traditional offline fitness,online fitness has become more popular in recent years.People can complete fitness activities at home without the restriction of space,and home fitness has improved the convenience of people’s daily fitness and met the demand of the general public for home fitness,so that people can obtain scientific fitness methods without leaving home,which promotes the development trend of national fitness.In the new media environment,the rapid development of short video platforms such as TikTok,webcasting with high interactivity has attracted a large number of users,mobile video live era has come,"live+fitness" model has become a breakthrough in the development of the traditional fitness industry.Fitness live streaming as a new fitness model is subtly influencing people’s lifestyles and even becoming a hot topic nowadays.In terms of current research results,scholars have studied the popularity factors,communication strategies,and the role of emotional companionship of fitness live streaming,but the number of related articles is small,and there are few articles analyzing fitness live streaming from the perspective of symbolic interaction theory.This paper composes the literature related to fitness live streaming,takes the symbolic interaction theory as the theoretical basis,takes the popular head fitness anchors with more fans in the current hot TikTok live streaming platform as an example,analyzes and researches the interactive behavior and self-construction in fitness live streaming,finds the problems in fitness live streaming,explores the meaning behind the symbolic interaction in fitness live streaming,and hopes to provide a new idea for fitness live streaming research.This paper is divided into six main chapters.The first introductory chapter introduces the background of this paper,the significance of the study,the current situation of the study,the research method and the theoretical foundation;the second chapter is an overview of fitness live streaming and the introduction of typical cases;the third chapter explains the composition of the symbolic interaction system in fitness live streaming,including character symbols,content symbols and contextual symbols;the fourth chapter introduces the symbolic construction strategy in fitness live streaming,discusses the self-construction of the host and the audience in fitness Chapter 4 introduces the symbolic construction strategy in fitness live broadcast,discusses the self-construction of the host and audience in fitness live broadcast,how to form a new self through the communication and interaction between the host and guest self,and how to realize the reconstruction of self-identity in the live broadcast;Chapter 5 explores the meaning behind the symbolic interaction in fitness live broadcast;Chapter 6 points out the problems in fitness live broadcast interaction and gives corresponding suggestions for improvement.更多还原