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设计学视域下鸟虫书装饰艺术研究

Research on Decorative Art of Bird-and-Insect Script from the Perspective of Design Science

【作者】 刘芳

【导师】 范伟;

【作者基本信息】 太原理工大学 , 设计艺术学, 2023, 硕士

【摘要】 鸟虫书在汉字史中具有独特的地位,是盛行于春秋战国时期的一种艺术字体,主要装饰于兵器、礼器等青铜器具上。鸟虫书的出现是文化变革巨大的阶段,它是汉字中富有装饰性的艺术字体,其字形在笔画处作鸟形或虫形,与图案相结合,更接近于图形化文字,具有浓厚的装饰意味。作为楚文化的载体,鸟虫书字体构形特征充满艺术性。鸟虫书文字不仅有着深刻的历史渊源,而且有着丰富的装饰文化内涵。当代视觉设计中,鸟虫书作为古代可识别的视觉符号,呈现出极大的应用潜力。本文主要以春秋战国时期的鸟虫书为研究对象,从设计学的视角展开研究。首先,通过前期对鸟虫书文字相关文献的研究,梳理整合鸟虫书文字的概念、起源、发展脉络等文献资料;其次,通过分析鸟虫书文字的造型结构、视觉艺术特征,可以看出鸟虫书具有结构对称均衡、结体细长、明显的视觉艺术特征和丰富的装饰文化内涵。本文还对鸟虫书文字在标志设计、海报设计、字体设计、文创产品设计中的创造性运用进行了探讨,并提出了鸟虫书在图形化应用和字体化应用的设计策略,以期为现代平面设计中鸟虫书文字的延展性应用提供参考思路;最后,本文也从视觉意义和美学意义两个方面来探讨了鸟虫书在现代设计中的应用价值,从视觉意义上来看,鸟虫书具有图案性、象形性、叙事性、装饰性等特征,是可以被现代设计所借鉴和发扬的古代艺术形式;从美学意义上来看,其文化价值及艺术内涵与现代设计有相通之处,便于拓宽鸟虫书文字装饰艺术的发展形式与空间。本文以研究鸟虫书的设计特征及应用价值为主要内容,通过文献研究、归纳演绎、对比分析、案例分析等研究方法,探讨鸟虫书在现代设计中的设计语言,为其在中国现代设计中焕发新的生机提供途径,并为传播鸟虫书及其文化内涵做出贡献。

【Abstract】 The Bird-and-Insect Script has a unique position in the history of Chinese characters,and is an artistic font that prevailed during the Spring and Autumn Period and Warring States Period.It is mainly decorated on bronze utensils such as weapons and ritual vessels.The Bird-andInsect Script appeared in the stage of great cultural change.It is a decorative artistic font in Chinese characters,with the shape of a bird or insect at the stroke,which is closer to graphical writing and has a strong decorative significance.As a carrier of Chu culture,the font configuration characteristics of Bird-and-Insect Script are full of artistry.The Bird-and-Insect Script not only has profound historical origins,but also has rich decorative cultural connotations.In contemporary visual design,Bird-and-Insect Script as a recognizable ancient visual symbol,presents great potential for applications.This thesis mainly focuses on the Bird-andInsect Script of the Spring and Autumn Period and Warring States Period,conducting research from the perspective of design.Firstly,through the previous research on the literature related to Bird-and-Insect Script writing,the concept,origin,and development of Bird-and-Insect Script writing are sorted and integrated.Secondly,by analyzing the shape structure and visual artistic characteristics of Bird-and-Insect Script,it can be seen that Bird-and-Insect Script have a symmetrical and balanced structure,slender structure,obvious visual artistic characteristics,and rich decorative cultural connotations.This thesis also explores the creative application of Bird-and-Insect Script in logo design,poster design,font design,and cultural and creative product design,proposing design strategies for graphical and typographic applications of Birdand-Insect Script,aiming to provide reference ideas for the extensibility of Bird-and-Insect Script in modern graphic design.At the same time,this thesis discusses the application value of Bird-and-Insect Script in modern design from the perspectives of visual and aesthetic significance.From a visual perspective,Bird-and-Insect Script have characteristics such as graphical,pictographic,narrative,and decorative,which are ancient art forms that can be referenced and developed in modern design.From an aesthetic perspective,its cultural value and artistic connotations have similarities with modern design,which is convenient for expanding the development forms and space of Bird-and-Insect Script decorative art.This thesis mainly focuses on the research of the design characteristics and application value of Bird-andInsect Script,using research methods such as literature review,deduction,comparative analysis,and case studies.It explores the design language of Bird-and-Insect Script in modern design,providing new ways for it to thrive in contemporary Chinese design,and also contributes to the dissemination of Bird-and-Insect Script and its cultural connotations.

  • 【分类号】J505
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