【作者】 王磊；

【导师】 何跃；

【作者基本信息】 四川大学 ， 高级管理人员工商管理硕士（专业学位）， 2021， 硕士

【摘要】 随着全球经济的不断发展,物流在推动经济运行方面所起到的作用越来越大,并且在对世界经济的增长方面也具有持续性的影响。由于国内经济多年来的高速、中高速发展,导致中国的物流企业集体面临着产业升级和产品创新等方面的挑战。在国内物流行业中,A物流集团处于行业内的领先位置,依靠企业提供的多元化、个性化产品服务所形成的竞争优势,抢占了国内的中高端市场。目前,物流市场的竞争越发激烈,集团若要保持其目前的行业领先地位,必须对集团发展战略进行相应的调整,以适应目前的企业状况。本文首先对A物流集团的发展现状进行了详细介绍,对目前内部所存在的问题进行了相应的描述,并对目前的业务结构和发展受阻原因进行了研究。通过分析A物流集团的内部优势及劣势,结合对外国的物流发展历程进行分析,发掘可供集团发展所借鉴的经验。以A物流集团作为分析对象,利用PEST环境分析法,对目前的宏观环境进行了分析。同时,结合波特五力模型,分析集团目前的竞争能力,确定了外部环境。同时利用SWOT分析法,分析了四个方面的竞争态势,然后根据分析出的优势、劣势结合机会、威胁制定了相应的发展战略。根据对企业发展理念和经济情况对提出的发展战略进行分析、选择。最后为了保障A物流集团发展战略的有效落地和执行,对集团的产品进行了重新设计,并就产品进行策略梳理;其次,文中对物流行业的企业人力资源培养方向也进行了相应的保障措施分析。用产品创新设计和人员发展策略两方面来对企业发展战略的推进进行保障。本文通过对现代物流行业的发展历程进行叙述,结合对A物流集团的内外部环境分析的结果,努力在调整企业战略的设计中打破传统产业边界,建立新的发展战略,达到降低成本、提升效益,从而继续保持在国内物流行业领先位置的目的。同时,由于A物流集团在国内物流行业中具有一定的代表性,本文主要对集团的发展战略进行了研究,研究结果对同行业的其他企业也具有一定的现实意义与借鉴意义。更多还原

【Abstract】 With the continuous development of the global economy,logistics plays an increasingly important role in promoting economic operations,and it also has a continuous impact on the growth of the world economy.Due to the rapid and medium-to-high-speed development of the domestic economy over the years,China’s logistics enterprises collectively face challenges in industrial upgrading and product innovation.In the domestic logistics industry,A Logistics Group is in a leading position in the industry,relying on the competitive advantages formed by the diversified and personalized products and services provided by the enterprise,to seize the domestic mid-to-high-end market.At present,the competition in the logistics market is still very fierce.If A Logistics Group wants to maintain its current industry leading position,it must adjust the group’s development strategy accordingly to adapt to the current corporate situation.This article first introduces the development status of A Logistics Group in detail,describes the current internal problems of A Logistics Group,and studies the current business structure and the reasons for hindering the development of A Logistics Group.Through analyzing the internal advantages and disadvantages of A Logistics Group,combined with the analysis of foreign logistics development,explore the experience that can be used for A Logistics Group’s development.Taking A Logistics Group as the analysis object,using the PEST environmental analysis method,the current macro environment of A Logistics Group is analyzed.At the same time,combined with Porter’s five forces model,the current competitiveness of A Logistics Group is analyzed,and the external environment of A Logistics Group is determined.At the same time,using the SWOT analysis method,the four aspects of the competitive situation of A Logistics Group are analyzed,and then the corresponding development strategy is formulated based on the analyzed advantages,disadvantages,and opportunities and threats.Analyze and select the proposed development strategy according to the company’s development concept and economic situation.Finally,in order to ensure the effective landing and execution of the development strategy of A Logistics Group,the products of A Logistics Group are redesigned and the products are strategically combed.Secondly,the article also provides corresponding guarantees for the direction of corporate human resources training in the logistics industry.Analysis of measures.Use product innovation design and personnel development strategy to ensure the promotion of enterprise development strategy.This article describes the development process of the modern logistics industry,combined with the results of the analysis of the internal and external environments of A Logistics Group,and strives to break the traditional industrial boundaries in the design of adjusting corporate strategies,establish new development strategies,and achieve cost reduction and improvement.Benefits Continue to maintain the leading position of A Logistics Group in the domestic logistics industry.At the same time,because A Logistics Group has a certain representativeness in the domestic logistics industry,this article mainly studies the development strategy of A Logistics Group.The research results also have certain practical significance and reference significance for other enterprises in the same industry.更多还原