【作者】 孙青；

【导师】 吴清烈；

【作者基本信息】 东南大学 ， 工商管理（专业学位）， 2022， 硕士

【摘要】 招投标作为一种成熟的交易方式,其重要性和优越性在国内、国际经济活动中日益被各国和各种国际经济组织广泛认可,在社会经济活动中发挥了重要作用。近年来国家实施了全面取消招标代理资格审核的改革后,大量机构涌入招标代理市场,对打破垄断,规范收费,提高专业能力,优化服务水平发挥了巨大作用。H招标代理公司是一家为客户提供专业建设工程招标代理的服务企业,虽然公司近年来总体上呈现良好发展态势,业绩均保持了一定的增长,但从2020年开始增长幅度明显变小。管理方面也存在着员工素质有待提升、客户服务不到位、风险防范存在不足、市场营销能力欠缺等问题。究其根源,主要是H招标代理公司缺乏清晰的发展战略所致。论文以H招标代理公司的发展为研究对象,以核心能力理论、企业成长理论、竞争优势理论等为理论基础,运用文献研究法、案例分析法、实地调研法等研究方法对H招标代理公司发展战略进行了系统深入研究。首先,介绍了H招标代理公司概况、分析了其面临的内外部环境,并对内外部因素进行了评价,显示该行业具有广阔的发展机遇与前景,但也存在各种阻碍发展劣势因素要努力加以克服,如果不予以解决,会严重影响其发展战略的实施;其次,阐述了H招标代理公司发展愿景与使命,并对其发展战略进行了选择,确定H招标代理公司S+O战略组合(增长型)发展战略,也就是要在今后的发展中利用自身优势,抓住外部环境变化所带来的发展机会大力实施多元化和国际化发展战略;最后,提出了H招标代理公司发展战略实施与保障举措。更多还原

【Abstract】 Tendering and Bidding,as a mature way of transaction,its importance and superiority in domestic and international economic activities is increasingly widely recognized by countries and various international economic organizations which also plays an important role in social and economic activities.Recent years after implementing the reform of comprehensive abolishing the qualification of tendering agency by the government,a mass of agencies have flooded into the market,which has played a vital role in breaking the monopoly,standardizing the tolling,improving professional ability and optimizing service level.H Tendering Agency company is a service enterprise providing professional tendering agency for construction projects.Although the company has shown a good development trend in recent years and its market performance has maintained a certain growth rate,from the year of 2020,the rate has experienced a minor growth.Problems in company management also show up,such as staff quality to be improved,poor customer service,insufficient risk prevention and lack of marketing ability.Tracing to the source,the lack of clear development strategy of H tendering Agency leads to such problems.This thesis takes the development of H Tendering Agency company as the research object,with the theoretical basis of core-competence theory,the theory of the growth of the firm and theory of competitive advantages and makes makes a systematic and in-depth research on the development strategy of H tendering Agency company by using literature research method,case analysis method,field survey method and other methods.First of all,it describes the company profile of H Tendering Agency Company,analyzes its confronting with internal and external environment and makes an evaluation of the internal and external factors showing that the industry has a broad development prospects and opportunities.But the company also has various disadvantages which hinder its development needs to overcome.If not solved,it will seriously affect the implementation of its development strategy.Secondly,this thesis expounds the company’s development vision and mission and makes the choice of its development strategy determining the development strategy as S+O strategy combinations(growth),namely leveraging own strengths in the future development,seizing the development opportunity brought by the external environment change to implement diversification and internationalization development strategy vigorously.Finally,it puts forward the implementation and guarantee measures of H Tendering Agency’s development strategy.更多还原