【作者】 王飞；

【导师】 舒波；

【作者基本信息】 燕山大学 ， 旅游管理， 2023， 硕士

【摘要】 在我国人口老龄化和国内旅游快速发展的背景下,本研究在深入了解老年人旅游的理论与实践发展的基础上,结合享老相关观点和享老产业的发展实践,通过界定享老旅游等概念,对享老旅游需求及其影响因素进行了较为充分的研究,不仅有利于人们更充分地认识老年人旅游需求的发展规律,也有利于为享老产业发展提供相关借鉴。首先,对涉及的相关概念做出界定和基础理论进行梳理,为后续章节内容研究京津冀享老旅游需求及其影响因素奠定了理论基础。依据与享老相关的文献对享老旅游的概念进行界定,并将其与养老旅游、老年旅游和康养旅游等相近概念做对比分析;对享老旅游需求进行了界定,并把享老旅游需求分解为享老旅游内容需求和享老旅游数量需求两部分;并梳理了享老旅游需求及其影响因素研究涉及到的相关基础理论。其次,从基本概念和基础理论出发,为下文数据分析奠定基础。通过查阅旅游需求影响因素相关文献,对旅游需求的影响因素进行分类与汇总,并根据整理结果提出本文假设;设计调查问卷并回收;检验所得数据的信度与效度。再次,依据所得问卷数据分析了样本群体的一些特征,对京津冀享老旅游内容需求与数量需求进行描述性统计分析,并分析总结京津冀享老旅游需求的特征。第四,使用探索性因子分析处理数据,以达到降维的目的;运用Amos24.0软件构建了基于SEM的京津冀享老旅游需求影响因素模型,并带入数据,不断优化数据与假设模型之间的拟合程度;分析了潜变量之间和潜变量与显变量之间的路径关系,并完成假设检验过程。最后,依据前述研究的观点和结论,提出了需求导向的京津冀享老旅游发展对策。针对政府层面提出的发展对策主要有倡导全社会建立享老旅游观念、改善个人享老旅游客观条件和建立享老旅游的监管体系;针对企业层面提出的发展对策主要有拓展短线出游享老旅游市场、丰富享老旅游的产品体系和整合享老旅游的营销渠道。更多还原

【Abstract】 Against the backdrop of aging population and rapid development of domestic tourism in China,this study,based on a deep understanding of the theoretical and practical development of elderly tourism,combined with relevant viewpoints on elderly tourism and the development practice of the elderly industry,has conducted a comprehensive study of the demand for enjoying aging tourism and its influencing factors by defining concepts such as enjoying aging tourism.This not only helps people to have a more comprehensive understanding of the development laws of elderly tourism demand,It is also conducive to providing relevant references for the development of the elderly industry.Firstly,define the relevant concepts involved and sort out the basic theories,laying a theoretical foundation for the subsequent chapters to study the demand and influencing factors of enjoying aging tourism in Beijing Tianjin Hebei.Define the concept of enjoying aging tourism based on relevant literature,and compare and analyze it with similar concepts such as elderly care tourism,elderly care tourism,and health tourism;The demand for enjoying aging tourism has been defined and divided into two parts: the demand for enjoying ageing tourism content and the demand for enjoying aging tourism quantity;And sorted out the relevant basic theories involved in the research on the demand for enjoying aging tourism and its influencing factors.Secondly,starting from basic concepts and theories,lay the foundation for data analysis in the following text.By reviewing relevant literature on factors affecting tourism demand,classify and summarize the influencing factors of tourism demand,and propose hypotheses based on the results of the organization;Design survey questionnaires and collect them;Test the reliability and validity of the obtained data.Once again,based on the obtained questionnaire data,some characteristics of the sample population were analyzed,and descriptive statistical analysis was conducted on the content and quantity requirements of the Beijing-Tianjin-Hebei enjoying aging tourism,and the characteristics of the Beijing-Tianjin-Hebei enjoying aging tourism demand were analyzed and summarized.Fourthly,exploratory factor analysis is used to process data to achieve dimensionality reduction;Using Amos 24.0 software,a SEM based model of influencing factors on the demand for enjoying aging tourism in Beijing Tianjin Hebei was constructed,and the data was incorporated to continuously optimize the fit between the data and the hypothetical model;Analyzed the path relationships between latent variables and between latent and explicit variables,and completed the hypothesis testing process.Finally,based on the viewpoints and conclusions of the previous research,a demand oriented strategy for the development of enjoying aging tourism in Beijing Tianjin Hebei was proposed.The development strategies proposed at the government level mainly include advocating for the establishment of the concept of enjoying aging tourism in the whole society,improving the objective conditions for enjoying aging tourism,and establishing a regulatory system for enjoying aging tourism;The development strategies proposed at the enterprise level mainly include expanding the short-term enjoying aging tourism market,enriching the product system of enjoying aging tourism,and integrating marketing channels of enjoying aging tourism.更多还原