【作者】 王芳；

【导师】 况学文；

【作者基本信息】 南昌大学 ， 工商管理硕士（专业学位）， 2023， 硕士

【摘要】 最近几年,伴随着互联网、大数据、人工智能等技术的发展,数字化转型成为企业提效、降本和创新的重要手段,也成为企业成长壮大的必由之路。目前,国内已经有相当数量的企业认识到数字化转型对于企业发展的重要性,开始进行数字化转型。人们对信息科技的依赖程度不断加深,导致信息科技发展已经超越了人们应用计算机和互联网的极限。很多行业都会经历由传统业态向信息化和智能化转变过程。要想在这个过程中生存下来或者获得快速发展,就必须进行数字化转型。2018年政府工作报告以及十九大相继提出,在现代化经济体系中构建数字中国。在现今技术与产业变革环境下,利用大数据,云计算,人工智能等新技术,给传统行业重焕生机,已成为当前经济发展中一个新的方向。作为制造业重要组成部分的箱包制造行业也不例外,其自身的运营模式和商业模式发生了深刻变化。所以,以提高企业营运能力和管理水平为根本目的的数字化转型,就是企业改善自身经营效率、提高行业竞争力等理性选择。针对中国箱包制造行业营运能力的提升,开展数字化转型的研究,可以使企业更深入地了解外部环境,进行决策、构建组织体系、发展系统,进行业务运营,提高经营效率等。MK公司在箱包制造领域属于行业内较大规模型企业。公司成立以来得到了快速发展,企业规模不断壮大,产能以及营业收入每年高速增长。然而最近几年,公司发展遇到了问题,公司无论在营收规模、经营利润率还是在企业管理中都遇到了增长瓶颈。基于此本文通过MK公司自身营运能力指标的趋势分析,了解MK公司营运现状。并基于目前当今数字化环境下,分析对比MK公司与优秀的数字化转型公司之间营运指标的差异。通过营运能力的指标拆解分析得出MK公司营运能力方面存在的诸多问题,最后基于当前经济环境提出MK公司提升营运能力的数字化转型的一系列建议。通过本文的研究可以为MK公司营运能力管理优化提供更多合理有效的依据,通过数字化手段进一步提升公司的经营管理效率,降本增效,增强企业市场竞争力;另一方面也为国内同类公司或者行业的营运能力的数字化管理提供借鉴意义。更多还原

【Abstract】 In recent years,with the development of technologies such as the Internet,big data,and artificial intelligence,digital transformation has become an important means for enterprises to improve efficiency,reduce costs,and innovate.It has also become the only way for enterprises to grow and expand.At present,a considerable number of domestic enterprises have recognized the importance of digital transformation for enterprise development and started to conduct digital transformation.The increasing dependence of people on information technology has led to the development of information technology exceeding the limits of people’s use of computers and the Internet.Many industries will experience a transition from traditional formats to information and intelligence.In order to survive or achieve rapid development in this process,it is necessary to carry out digital transformation.The 2018 government work report and the 19 th National Congress successively proposed to build a digital China in a modern economic system.In the current technological and industrial transformation environment,using new technologies such as big data,cloud computing,and artificial intelligence to revitalize traditional industries has become a new direction in current economic development.As an important component of the manufacturing industry,the luggage manufacturing industry is no exception,and its own operational and business models have undergone profound changes.Therefore,the fundamental goal of digital transformation,which is to improve the operational capacity and management level of enterprises,is to improve their own operational efficiency,enhance industry competitiveness,and other rational choices.Research on digital transformation aimed at improving the operational capacity of China’s luggage manufacturing industry can enable enterprises to gain a deeper understanding of the external environment,make decisions,build organizational systems,develop systems,conduct business operations,and improve operational efficiency.MK Company is a large-scale model enterprise in the field of luggage manufacturing.Since its establishment,the company has achieved rapid development,with the continuous expansion of the enterprise scale,and the rapid growth of production capacity and operating income every year.However,in recent years,the company has encountered problems in its development.The company has encountered growth bottlenecks in terms of revenue scale,operating profit margin,and enterprise management.Based on this,this article analyzes the trend of MK Company’s own operational capacity indicators to understand the current situation of MK Company’s operations.Based on the current digital environment,analyze and compare the differences in operational indicators between MK Company and outstanding digital transformation companies.Through the analysis of indicators of operational capacity,it is concluded that there are many problems in MK’s operational capacity.Finally,based on the current economic environment,it proposes a series of suggestions for MK’s digital transformation to improve its operational capacity.The research in this article can provide more reasonable and effective basis for MK Company’s operational capacity management optimization,further improve the company’s operational management efficiency through digital means,reduce costs and increase efficiency,and enhance the company’s market competitiveness;On the other hand,it also provides reference significance for the digital management of operational capabilities of similar domestic companies or industries.更多还原