【作者】 陈宇；

【导师】 石姝莉；

【作者基本信息】 辽宁大学 ， 出版（专业学位）， 2023， 硕士

【摘要】 伴随着国家三胎政策的开放与社会水平的不断改善,儿童在社会上的比重逐渐上升,儿童教育的受重视程度也在不断提高。6至12岁是每一个儿童与外界建立联系的至关重要的启蒙阶段,该阶段的儿童在与外界的频繁交流互动中逐步扩展自己的认知,进而不断认识新事物、接受新环境、产生新思维。而儿童玩具书凭借其在互动设计方面的具身性、情境性等独特优势,在儿童的阅读过程中具有寓教于乐的作用,使儿童在潜移默化中习惯性的依靠本能探索世界,以身体去感受外界环境并获取相应认知。这也非常符合具身认知理论的主张观点,即认为认知是人的大脑、身体和环境的相互作用的产物。本文的研究内容主要涉及五个部分:在第一部分,笔者通过查阅大量文献资料,综合各个具有代表性与典型性的学者观点,对“具身认知”“儿童玩具书”等相关概念进行界定以及构建相应理论分析模型;在第二部分,笔者则是通过分析儿童玩具书出版具身性转向的内在逻辑与特征,得出儿童玩具书出版应具有的交互性、情境性和实践性等特征;在第三部分,本文基于前述的儿童玩具书出版具身性转向的内在逻辑及特征,通过运用问卷调查法、观察法等实证调研方法,对儿童玩具书受众群体的阅读现状进行量化分析,具体包括对儿童玩具书的认知情况、阅读行为及需求要素三方面;在第四部分,笔者通过上述调研结果分析出儿童玩具书读者的阅读过程中所涉及的生理、心理及行为特征,并在此基础上总结出儿童读者的阅读需求主要是对玩具书的知识娱乐性需求和互动分享性需求。最后,综上所述,在具身认知理论视域下,笔者提出关于我国儿童玩具书出版的三点创新策略,这一部分依据前述研究成果,主要从儿童玩具书的文本内容设计、媒介技术融合、阅读场景构建三个方面探讨当前我国儿童玩具书出版的创新策略,具体包括在文本内容设计方面要遵循儿童认知规律、革新内容呈现方式;在媒介技术融合方面应依赖技术路径创新、实现儿童具身体验;在阅读场景构建方面应增强图书感知空间、构建情感共鸣场域,以期为相关业界提供可资参考借鉴之处。更多还原

【Abstract】 With the opening up of the national three child policy and the continuous improvement of social standards,the proportion of children in society has gradually increased,and the importance of children’s education is also continuously increasing.The age of 6 to 12 is a crucial stage of enlightenment for every child to establish connections with the outside world.During this stage,children gradually expand their cognition through frequent communication and interaction with the outside world,thereby continuously recognizing new things,accepting new environments,and generating new thoughts."Toy books,with their unique advantages in embodied reading design,play a role in educating and entertaining children during their growth,enabling them to subconsciously and habitually rely on their instincts to explore the world,experience the external environment with their bodies,and gain corresponding cognition.".This is also very consistent with the theory of embodied cognition,which holds that cognition is the product of the interaction of the human brain,body,and environment.The research content of this article mainly involves five parts: In the first part,the author defines relevant concepts such as "embodied cognition","children’s toy book",and constructs corresponding theoretical analysis models by consulting a large amount of literature and integrating various representative and typical scholars’ viewpoints;In the second part,the author analyzes the inherent logic and characteristics of the personalized turn in children’s toy book publishing,and concludes that children’s toy book publishing should have interactive,situational,and practical characteristics;In the third part,based on the inherent logic and characteristics of the aforementioned personalized turn in children’s toy book publishing,this article uses empirical research methods such as questionnaire survey and observation to conduct a quantitative analysis of the reading status of children’s toy book audience groups,specifically including three aspects of children’s toy book cognition,reading behavior,and demand factors;In the fourth part,the author analyzes the physiological,psychological,and behavioral characteristics involved in the reading process of children’s toy book readers through the above research results,and concludes that the main reading needs of children’s readers are the knowledge,entertainment,and interactive sharing needs of toy books.Finally,in summary,from the perspective of embodied cognitive theory,the author proposes three innovative strategies for publishing children’s toy books in China.Based on the aforementioned research results,this part mainly discusses the current innovative strategies for publishing children’s toy books in China from three aspects: text content design,media technology integration,and reading scene construction,specifically including following children’s cognitive rules in text content design Innovate the way content is presented;In terms of media technology integration,we should rely on technological path innovation to achieve children’s personal experience;In the construction of reading scenes,it is necessary to enhance the perceptual space of books and build emotional resonance fields,with a view to providing reference for relevant industries.更多还原