【作者】 李海燕；

【导师】 管欣；

【作者基本信息】 兰州大学 ， 工商管理硕士（专业学位）， 2023， 硕士

【摘要】 《关于规范金融机构资产管理业务的指导意见》(以下简称《资管新规》)的出台,进一步规范了银行理财业务,打破了银行理财刚性兑付,明确银行理财产品不得承诺保本保息,实行净值化管理,对银行理财业务的资管行业发展转型带来重大变革,拥有专业的理财经理人才队伍是这场变革中的核心竞争力。本文以浦发银行兰州分行理财经理培训管理方案为研究对象,基于培训相关理论分析培训管理方案现状,根据管理方案现状设计调查问卷和访谈,通过深入研究理财经理的培训方案存在的问题及其背后的原因,发现培训方案存在需求分析不科学、培训内容针对性差;培训方式单一、时间安排不合理;培训师资力量薄弱、管理人员配备不足;过程监管不到位、考核机制不健全等问题,其根源是领导重视度不高、培训工作缺乏长期目标、培训制度存在空缺。因此本文采用访谈法和职能分析法分析理财经理培训需求,根据培训需求对理财经理培训管理方案进行优化,提出了调整课程内容、理财经理分层培训;丰富培训方式、科学安排培训时间;建立讲师团队、优化培训管理组织;加强过程监管、形成考核评估闭环等措施。最后,在此基础上,提出了方案的优化保障措施,以保证优化的效果,实现预定的目的。本文所提出的培训管理方案优化,目的为理财经理的培训计划更符合工作需要,丰富了知识资源,发挥课程体系的指导功能,对培训效果进行考核评估,使得培训方案成为理财经理专业提升的有利保障。同时,该优化策略可以帮助浦发兰州分行实现零售业务转型发展,培育企业文化,为理财经理的培养、选拔、评价等工作提供科学依据,从而提高理财经理队伍竞争能力实现经营效益增长。更多还原

【Abstract】 The issuance of the Guiding Opinions on Standardizing the Asset Management Business of Financial Institutions(hereinafter referred to as the New Regulations on Asset Management)further standardizes the financial management business of banks,breaks the rigid payment of bank financial management,stipulates that bank financial products shall not promise to guarantee principal and interest,and implement net-worth management,bringing great changes to the development and transformation of the asset management industry of bank financial services.Having a team of professional financial managers is the core competitiveness in this reform.This paper takes the training and management plan for financial managers of Shanghai Pudong Development Bank Lanzhou Branch as the research object,analyzes the current situation of the training and management plan based on the theories related to training,designs questionnaires and interviews according to the current situation of the plan to deeply study the existing problems of the training plan for financial managers and the reasons behind it,and finds that there are unscientific demand analysis and poorly targeted training content in the training plan.Single training method and unreasonable time arrangement;Weak training teachers and insufficient management personnel;The process supervision is not in place,the assessment mechanism is not sound,the root cause of the leadership attention is not high,the lack of long-term goal of training,training system vacancy.Therefore,this paper adopts interview method and functional analysis method to analyze the training needs of financial managers,optimizes the training management plan for financial managers according to the training needs,and proposes to adjust the course content and hierarchical training for financial managers.Enrich training methods and arrange training time scientifically;Establish a lecturer team,optimize the training management organization;Strengthen process supervision,form closed loop assessment and other measures.Finally,on this basis,the optimization safeguard measures are proposed to ensure the optimization effect and achieve the intended purpose.The optimization of the training management plan proposed in this paper aims to better meet the work needs of the training plan for financial managers,enrich knowledge resources,give full play to the guiding function of the curriculum system,evaluate the training effect,and make the training plan a favorable guarantee for the professional improvement of financial managers.At the same time,the optimization strategy can help SPD Lanzhou Branch realize the transformation and development of retail business,cultivate corporate culture,and provide scientific basis for the training,selection and evaluation of financial managers,so as to improve the competitiveness of financial managers and realize the growth of operating benefits.更多还原