【作者】 王宇；

【导师】 张红；

【作者基本信息】 西南交通大学 ， 测绘科学与技术， 2022， 硕士

【摘要】 区域旅游发展是一项系统性的工程,旅游目的地建设的“盲目竞争”与游客出行的“两极化”已经成为区域旅游发展中的突出问题。区域旅游一体化建设不仅应当重视旅游目的地的资源禀赋,也要在客源地游客意向、区域旅游合作等方面下足功夫。另一方面,互联网通讯技术已成为大众旅游和智慧旅游新动能,渗透到旅游活动的各个环节。以百度指数为代表的数字轨迹数据,在挖掘旅游者行为规律方面独具优势。当前旅游数字足迹研究多关注国家或省尺度,侧重空间与网络特征的挖掘,对于城市群尺度旅游数字足迹的多维特征及其空间效应关注较少。本文采集了2021年成渝地区16个城市旅游景区的位置、等级、百度指数及社会经济数据。通过统计分析、空间分析与社会网络分析,挖掘了景区及网络关注度的非均衡特征、空间分异特征,分析旅游景区等级与游客网络关注度的同异配特征。研究结果显示,成渝地区旅游资源丰富,景区等级与类型组成表现出显著的不均衡特征,且以人文类型景区为主。成渝地区旅游景区空间分布异质性明显,呈现出东西“双核摄动,多点双带”的格局。旅游景区网络关注度极化效应明显,少数高等级旅游景区吸引了大量的网络关注;各城市旅游关注度差异显著,成都市、重庆市、乐山市三个城市受到的网络关注最多,整体网络关注度呈现“三核共振”状态,热点景区团簇周围的圈层结构表明高关注度的旅游景区具有良好的空间溢出效应。宽窄巷子、瓦屋山、万盛黑山谷、北川羌城旅游区等景区呈现星级与关注度的异配;乐山市具备“景区数量不多但网络关注度高”的特点,雅安市、绵阳市、自贡市等表现出“景区密集但网络关注度较低”的特征。考虑网络营销对旅游景区知名度和出行意愿等的影响,构建顾及网络营销能力的旅游吸引力模型。结果表明成渝地区城市旅游吸引力值差异大且分布极不均衡,成都市与重庆市彼此紧密吸引,构成区域旅游吸引力核心;区域城市旅游吸引力网络呈典型的核心—边缘结构,处于中心圈层的成都与重庆市空间扩散效应明显,这得益于两座城市丰富的旅游资源、便捷的旅游交通和发达的地区经济等。基于上述结论,论文给出成渝地区旅游业韧性增强和区域旅游一体化发展的建议。更多还原

【Abstract】 The development of regional tourism is a systematic project.The "blind competition" in the construction of tourist destinations and the "polarization" of tourists’ travel have become prominent problems in the development of regional tourism.The construction of regional tourism integration should not only be based on the resource endowment of the tourist destination,but also make great efforts in terms of tourist intentions and regional tourism cooperation in the tourism source areas.On the other hand,Internet communication technology has become a new driving force for mass tourism and smart tourism,penetrating into all aspects of tourism activities.The digital footprinting data represented by Baidu Index has unique advantages in mining tourist behavior patterns.The current research on tourism digital footprint focuses more on the national or provincial scale,focusing on the mining of spatial and network characteristics,and pays less attention to the multi-dimensional characteristics and spatial effects of urban agglomeration-scale tourism digital footprint.This paper collects the location,rank,Baidu index and social-economic data of 16cities’ tourist attractions in the Chengdu-Chongqing region in 2021.Through statistical analysis,spatial analysis and social network analysis,the disequilibrium characteristics and spatial differentiation characteristics of scenic spots and network attention were excavated,and the same and different matching characteristics of tourist attractions rank and tourists’ network attention levels were analyzed.The research results show that the Chengdu-Chongqing area is rich in tourism resources,The ranks and types of scenic spots show a significant imbalance,and most of them are humanistic scenic spots.The spatial distribution of tourist attractions in the Chengdu-Chongqing area has obvious heterogeneity,showing a pattern of "dual-core perturbation,multi-point and dual-belt" in the east and west.The polarization effect of network attention of tourist attractions is obvious,and a few high-rank tourist attractions have attracted a lot of network attention;there are significant differences in the tourist attention of different cities.The degree of attention is in the state of "triple-nuclear resonance",and the circle structure around the clusters of hot spots indicates that tourist attractions with high attention have good spatial spillover effects.Scenic spots such as Kuanzhaixiangzi,Wawu Mountain,Wansheng Black Valley,and Beichuan Qiangcheng Tourist Area have different matching of rank and attention;Leshan has the characteristics of "small number of scenic spots but high network attention",Ya’an,Mianyang,Zigong shows the characteristics of "intensive scenic spots but low network attention".Considering the influence of network marketing on the popularity and travel intention of tourist attractions,a tourism attraction model considering the ability of network marketing is constructed.The results show that the value of urban tourism attractiveness in Chengdu and Chongqing varies greatly and the distribution is extremely uneven.Chengdu and Chongqing are closely attracted to each other,forming the core of regional tourism attractiveness;The spatial diffusion effect of Chengdu and Chongqing in the circle is obvious,which is due to the rich tourism resources,convenient tourism transportation and developed regional economy of the two cities.Based on the above conclusions,the paper gives the tourism resilience enhancement and regional tourism integration development strategy in Chengdu-Chongqing region.更多还原